Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Selling a car, same as selling anything else, is not about what you have but how much you can charge for it. Now, what a lot of people don’t know is that a price is not an objective metric. This is not necessarily a bad thing, seeing as how it opens up an opportunity for you to get paid more for the same vehicle. Still, there are some things you need to do in order to boost the price.
The first thing you need to keep in mind is that the person buying your car A) has some knowledge of the vehicle or B) might bring over a mechanic to inspect it. Therefore, don’t put your hopes in trying to conceal the issues of the vehicle, instead, try fixing it. The problem here, however, lies in the fact that not every repair yields you a positive ROI. Seeing as how you only intel to sell the vehicle for the profit, you need to consult a professional mechanic yourself and ask them how much would a certain repair cost and follow up with a question on how low can the price fall if you decide not to fix.
When selling anything, you need to keep in mind that you aren’t actually selling an item but an idea of an item. First of all, there’s no beating about the bush when writing a car advert. You need to list some basic information like the year of manufacture, list the exact mileage and even mention the number of previous owners. Apart from this, however, you need to mention every single extra feature that your car has. Nonetheless, by listing things such as spare tire and airbags, you will appear outright silly. These are implied, so there’s no point wasting words on them.
The next thing you need to address is the issue of trust. You see, a lot of people will be suspicious of the reason why you’re selling a car in the first place. In order to set their mind at ease, you need to get a detailed vehicle report history. Sill, in order to get the most out of it, you need to find a platform that will allow you to sell your car fast after you get the report. The reason behind this is the fact that getting a report today and putting your vehicle up for sale next year is a bad idea, due to the fact that a lot can happen in a year. The more recent the report, the better your car will look in the eyes of potential buyers.
An average person looking to buy a car will go through hundreds of car offers but only visit a handful of people selling them. Therefore, no matter how well tuned or how presentable your vehicle is in person, you need to rely on photographs. Take as many pictures from as many aspects as you can in order to give potential buyers a virtual tour. As the matter of fact, it might be even worth your while to hire a professional photographer. Their services are not nearly as expensive and, if it helps you sell the vehicle, it will definitely be a worthwhile investment.
Finally, in order to make the right move, you need to ensure that what you’re charging isn’t so expensive that it drives everyone away but also, that it isn’t too modest so that it robs you of some of the profit. The only way to make sure of this is to make an extensive research across various platforms and look for vehicles similar to yours.
At the end of the day, making sure your vehicle is in a great condition is equally as important as knowing how to present it online. Needless to say, in order to get the best price, you need to tackle both of these issues with utmost care.