Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Came across this excellent article!

Excerpt:

Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home improvement tools and cars. And when it comes to purchasing a car, women get better results, according to an analysis by Florida-based LeaseTrader. The study found that women ordered third-party vehicle inspections 67.2 percent of the time, while men only opted for them 54.5 percent of the time. The gap was particularly notable among younger consumers: 78.2 percent of the time women aged 21-30 asked for an external inspection, while men in the same age bracket asked for third-party inspections only 42.3 percent of the time. Women were also more likely than men to ask questions about a car’s accident history, safety performance, and functionality.

Go here to read the entire article:

http://www.thefiscaltimes.com/Articles/2012/02/22/5-Marketing-Myths...



Jody DeVere
CEO
AskPatty.com, Inc.
www.askpatty.com

eMail: jdevere@askpatty.com
Twitter: http://twitter.com/askpatty

AskPatty.com Certified Female Friendly®
www.certifiedfemalefriendly.com

Views: 56

Tags: askpatty, buyer, car, female, friendly, marketing, to, woman, women

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service