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Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower, found that women buy more than 50 percent of “traditional male products,” including electronics, home improvement tools and cars. And when it comes to purchasing a car, women get better results, according to an analysis by Florida-based LeaseTrader. The study found that women ordered third-party vehicle inspections 67.2 percent of the time, while men only opted for them 54.5 percent of the time. The gap was particularly notable among younger consumers: 78.2 percent of the time women aged 21-30 asked for an external inspection, while men in the same age bracket asked for third-party inspections only 42.3 percent of the time. Women were also more likely than men to ask questions about a car’s accident history, safety performance, and functionality.

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Jody DeVere
CEO, Inc.

Twitter: Certified Female Friendly®

Views: 62

Tags: askpatty, buyer, car, female, friendly, marketing, to, woman, women


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