Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Came across this excellent article!
Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home improvement tools and cars. And when it comes to purchasing a car, women get better results, according to an analysis by Florida-based LeaseTrader. The study found that women ordered third-party vehicle inspections 67.2 percent of the time, while men only opted for them 54.5 percent of the time. The gap was particularly notable among younger consumers: 78.2 percent of the time women aged 21-30 asked for an external inspection, while men in the same age bracket asked for third-party inspections only 42.3 percent of the time. Women were also more likely than men to ask questions about a car’s accident history, safety performance, and functionality.
Go here to read the entire article: