Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Digital marketing tips and tricks carry immense potential for local businesses such as automobile dealerships and services. References, word of mouth, free online quotes, organic search traffic to your website – all these are huge contributors towards bringing in more customers. Let’s tell you three highly focused digital marketing opportunities you can make the most of for your automobile transportation business.
Get a Focused and Functional Website, Topped with Generic and Local SEO
Your car shipping service agency website is your first impression on most prospects, make it the best. Design your website purposefully, so that not only does it feature highly on search engine result pages (SERPs), but also converts traffic into prospects, and eventually, clients.
Offer free auto transport quotes on the home page; most similar services are already doing so.
Create a blog with helpful and relevant content; this helps build trust, create a sense of professionalism.
Include H1, meta tags, and image alt texts and titles for all your pages, to maximize relevance for SEO.
Use SCHEMA tags to score big on local SEO by differentiating your service’s listing on SERPs.
Create a Google+ Business page for your service, and use it in all your digital signatures.
Target Business Directories For Added Traction
You are likelier to get leads if web users are able to find citations of your business across different web based search channels. This makes directory listings extremely relevant for you.
Research and create a list of the 20 most useful business directories relevant to car transportation services, and create solid listings and profiles on these directories.
A reliable hack is to study all the listings from the best in the business in your area, and do what they are doing.
Another important tip – make sure your name, address and phone number (abbreviated NAP) are accurately, and uniformly listed everywhere.
Leverage Reviews and Ratings
The 2015 Local Consumer Review Survey highlighted that 92% consumers read online reviews and 40% scan through 1 to 3 reviews to create opinions about products and surveys. Your website’s conversion ratios will surge if your website showcases credible and real customer reviews. Try to offer freebies to your first few clients and get them to do reviews and ratings for your service on the directories where you’re listed, and integrate these ratings and reviews into our website’s landing page. Adopt email surveys, paper based feedback (our delivery driver can do this job), or dedicated CRM tools to manage customer relationships.
With these highly focused digital marketing tips and tricks, you can expect significant increase in your website traffic, office visits, and queries.