Automotive Digital Marketing

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5 automotive marketing ideas to get your imagination going

What is the best way to market a car dealership? Although most sales are made face-to-face, the Internet is the first place that people go to, especially when they begin their search. If you would like to connect with potential customers and, of course, sell cars, you have to be present online. Digital marketing is nowhere lacking. Advantages include but are not limited to lower costs, global reach, and social currency. If you happen to be in the automobile sales market, you need to focus your marketing efforts on digital channels such as search engines, social media, email, and so on. Before you get started, you might want to take a close look at the following ideas.

1.      Establish and maintain an online presence

If you are not online, you do not exist. This is meant to say that it is vital to have an online presence. When they need a product or a service, people use their computers or smartphones to search the Internet. If you do not have a business website, they will not be able to find you. Think about joining the party. Build a solid online presence and reap the rewards. Have a website with a current offer, opening hours, location, and contact information. If individuals come across these details, they are more likely to pay you a visit. Set up a basic website using WordPress. It will only take 45 minutes of your time.

Is having a website enough? No, unfortunately. But it is a good start, as you will not be left behind. Millions of consumers spend their free time surfing the web. They spend a lot of time reading, researching, and studying, so you will miss out if you do not have an online presence. Traditional marketing strategies no longer work when it comes to the auto industry. You cannot rely on radio spots or TV ads because they will get you nowhere. You should better set up a professional website. 

2.      Build trust with customer reviews

Surprising or not, trust is more important than price for those interested in buying cars. People buy only from companies that they can confide in. it is understandable considering that consumers have many options at their disposal. The question now is: How do you win the trust of your buyers? Customer reviews are a great place to start. You can use reviews on important pages of your website and in emails. Customer reviews represent social proof, so people will be tempted to follow the behaviour of your existing clients. To be more precise, they will buy.

Besides customer reviews, you can use social proof such as:

  • Photos from customers
  • Testimonials from industry experts
  • Celebrity endorsements
  • Purchase counts

According to the experts at Inc., approximately 91% of people read web-based reviews and 84% of them trust them as personal recommendations. The point is that customer reviews should be included in your automotive digital marketing plan. Make sure that you have positive reviews and make it easy for customers to review your business. This way, your products will receive more ratings and attract more views.

3.      Social media is not optional

You cannot afford to use social media for your business. It is a bare necessity. Potential clients are online and, if you wish to engage with them directly, you must use every social media marketing network there is. Here is what you need to know about the main social media networking platform:

Facebook

At present, Facebook counts 1,56 billion users, but it is expected that this number will grow in the following years. Ads, business pages, and live streaming video are just some of the things you can take advantage of when using Facebook.

Instagram

Instagram is a visual platform that enables you to post photos or videos. The social media platform is now owned by Facebook, but that is not what is important. You can grow your client base through the mobile app network and get people’s interest up. Start a live video chat with one or more people. Better yet, use killer content. Cars are aesthetically pleasing, so there is not much work to be done.

Twitter

With the right marketing plan, you can increase sales, enhance brand recognition, and even increase customer service. Twitter allows you to share updates, links, videos, images, and other types of content. Show off how you deploy bespoke safety solutions for your vehicles.

4.      Become a subject matter expert

No matter if you have a Facebook or Instagram account, always provide consistent, high-quality content. Publishing content about automotive-related subjects will position you as a leader in the industry. Basically, it will solidify your credibility and, most importantly, build your business. People are passionate about automotive-related content, so do not shy away from writing. Find interesting information and make a habit out of sharing content with your customers.

Post original content or share articles that you liked. The winners in the auto industry will be the ones who are involved in sharing information. you could guest blog and comment on forums dedicated to your industry. People are interested in practical advice, so you can intelligently contribute to conversations. It is recommended to use your personal voice. Readers want to hear what you have to say. They are not interested in seeing you paraphrase someone else’s words. So, if you want to reach your target audience, make an effort. Put things into your perspective and make your personality stand out.

5.      Get to the top of Google SERP

Google search engine page results indicate where your website is positioned in connection to a keyword query. If you are not on the first page of Google, your automotive business will not grow anytime soon. This is because people cannot find you. Do your best to get to the top of Google SERP. The higher you are positioned, the more traffic your site will receive. The first listings get the most clicks, which is why you need to aim for the top. Follow these tips to get started:

  • Check your domain authority
  • Link back to your own content
  • Optimize for the right keywords
  • Increase website speed

Of course, you need to take into account other search engines like Yahoo or Bing.

Thanks to these automotive digital marketing strategies, your business should flourish.

Views: 18

Tags: Automotive, digital, marketing

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