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And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.
In fact, messaging has become a favorite means of communication for both consumers and car dealerships. To add to that, even Google sought the opportunity of texting and included it in its ads.
Did you know that in October 2016 Google enabled a click-to-message option in their AdWords campaigns? According to a 2016 consumer survey results, almost two-thirds of respondents who have a smartphone used messaging more than five times a day, and “65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service or to schedule an in-person appointment”?
Here is what you should do to improve your communication with customers using mobile texting:
No waiting, no noise. Texting allows you to get your message through and get an instant reply. All generations today use texting and so should you. It is, in fact, the means of communication your customers choose because it gives them the freedom to get things done on any occasion: at a meeting, in the office, at dinner, at the club – just click SEND and expect a quick reply within minutes.
The moment they step on your showroom doorstep, today’s customers already know what they want. The odds are that they already did their research and opted for your dealership because of the advantages you offer. Texting, indeed, saves time and many customers prefer dealerships which already use it. So save your customers’ and your time – text.
Forrester’s analyst Kate Leggett suggests that customer service organizations need to use two technologies to build strong emotional connections with their customers. The first is field service, which needs to be updated with text messaging, and the second are means of visual engagement, such as video, to get closer to the digital natives and create precious relationships.
Having a number your customers can text to, opens the door to entirely new opportunities. If you post small ads or ads on TV, billboards, in digital boards or even on radio – you can always highlight your texting number as a mode of communication. This is practically free publicity. Knowing that they can contact you via social networks, phone and SMS allows customers the freedom to choose the option that is best for them.
AdvantageTec introduced advantage txt, the best texting solution in the US which incorporates all of the above.
Advantage txt. is a real-time two-way texting solution with picture and video attachment capability for service advisors and sales staff. Easy to use, automated and integrated with dealer’s DMS ensures simplicity and efficiency. Rapidly growing acceptance of mobile texting has made advantage txt. a must-have application that reduces phone tags, improves CSI and productivity.
Article originally published on www.advantagetec.com on November 28, 2017.