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As I mentioned in an earlier post, Social Media is an ever changing landscape. Smart dealerships make sure to keep abreast of the most recent developments and plan their marketing strategies accordingly. With that in mind, here are four recent Social Media upgrades making news this week.
4. Twitter Now Allows You to Send Photos Inside Direct Messages
Twitter has announced an update to its apps for iOS, Android and TweetDeck for Web that will add more versatility and ease of use to direct messaging. For the first time, you'll be able to send photos inside DMs. Factoring in how important images are to automotive marketing, this is a feature dealerships may want to consider for their Twitter strategies. The app upgrade also adds a direct link to Direct Messages in the tab bar. This focus on Direct Messages indicates that Twitter will be emphasizing the ability to private message followers, as well as broadcast tweets.
3. Instagram Adds Private Messaging
The photo-sharing social network Instagram is adding private messaging. The new feature, called Instagram Direct will allow users to send photos and videos directly to up to 15 friends at once. You'll also be able to tell when your messages have been opened, similar to how Facebook alerts you with a checkmark to let you know that a friend has viewed your message. In addition, someone you’re not following will also have the ability to send you a photo or video on Instagram, but these messages will go to your requests so you can decide if you want to view them.
2. Facebook Joins the S&P 500 and S&P 100 Indexes
Facebook moved up to the big leagues Wednesday after being added to the Standard & Poor's 500 index. This move will make the social media giant a core component of many investment funds and index funds. The company went public less than two years ago, and is now ousting electronic gear testing maker Teradyne in the S&P 500. Facebook is also replacing The Williams Cos. in the S&P 100 index of the very largest U.S. companies. These changes will go into effect on Dec. 20th, after the close of trading. After the S&P made the announcement, Facebook shares jumped 4% in after-hours trading, but it will be interesting to see how it all shakes out after things settle in.
1. Google Rolls Out +Post Ads
Google+ has launched +Post, its online advertisement program. According to Google+ product manager Eran Arkin, "the ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout."
Toyota Corolla is one of the first brands to have access to the new feature. In this video, the automaker explains how they plan to reach new customers with +Post ads.
So what do you think of these updates, and how will they affect the way you use social media?