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Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work.
Finding ways to get tedious tasks done faster, such as using digital marketing tools, will save you from that stress and give you more time to concentrate on creative projects that drive results.
Whether you work in-house at a business, or manage many different clients for an agency, here are four examples of digital marketing takes you can automate.
Social Media Scheduling
Managing a business's social media activity might not be the most time-consuming task on your to-do list, but if you're not taking advantage of scheduling tools, you might be wasting time.
To improve your efficiency, use HootSuite or Buffer to avoid having to copy/paste messages that are going across multiple social networks. These tools allow you to sync up accounts and schedule posts with one simple action.
And if you want to go the extra mile, try to set time aside to schedule at least a week's worth of social media content out at a time. This way you don't have to rush to fit it into your daily routine, you can create even better content, and you're better able to concentrate on other tasks afterward.
While online reputation management is still in its early days, businesses do need to be taking advantage of their ability to monitor and respond to online reviews, feedback, and other comments.
Online reviews are where people turn before making purchasing decisions, so it's important to take a proactive approach to managing what they find out about your business.
A study from Bazaarvoice reports that shoppers who see a business's response to a negative review are 116% more likely to make a purchase. That means five minutes of your time now could make a huge difference in sales later.
By using a review management service like ReviewPush, you can gather most of the major review sources into one place to make monitoring and responding a breeze.
For SEOs, reporting results can mean a lot of digging through analytics and time spent in Excel. But with the help of automated reports, which come as a part of services like Raven Tools, you can let software create those, and have them automatically emailed to any number of people.
So if you meet with your boss or client each month, you can set the report to be sent to them ahead of time in order to give them a chance to look it over and familiarize themselves with recent developments.
Once you set it up, you don't have to worry about it moving forward.
Successful local SEO campaigns rely a lot on citations. Finding new sources and editing outdated or incorrect listings, however, can take a lot of time if you're just doing searches for your business name, address, and phone number in hopes of uncovering everything.
Instead of going at it alone, sign up for WhiteSpark's Local Citation Finder. It allows you to quickly find listings that feature the information you provide so you can discover which sites have the right information, which sites have the wrong information, and which sites you need to create a listing on.
You can also do research on your competition to find out how well your citation profile is in comparison. That's also a great way to discover sites they've secured listings on that might have otherwise slipped through the cracks.
What are some of the tools you're using to automate your digital marketing tasks? Is there a certain task you're struggling with? Leave a comment below!
Written by: Mark Frost, Director of Content at Wikimotive