Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You might think that chatbots and car part retail shops don’t have much in common, but trust me they do.
Today, technology is progressing and changing so quickly that a lot of business owners often miss certain new tools that could prove invaluable to their organizations.
This is something you cannot allow, as the right technology implementations can give you a big advantage on the market. Additionally, bringing new technology solutions into your business requires resources and money, and this is why you need to make sure that you are making the right investment.
These are the things that car part shop owners also need to consider when it comes to chatbots. This is why we’ve decided to make this post and inform people about chatbots, how they work, what benefits they bring and how they might be able to help your car part shop.
They offer accurate information at all times
Customers looking for different things are in different moods.
This is why the type of communication you use will vary depending on the nature of your businesses. For example, instead of using live chat, customers in need of car parts would rather communicate through a messenger, as the communication is more focused.
By implementing a chatbot into your messenger, you will provide a more focused support as you can make the bot stick to the necessary domain and the job role.
Additionally, it is possible to make a personalized chatbot to help with different areas such as promoting offers, generating more awareness about new parts and their upsides and downsides, offer customer support, and most importantly, give accurate inventory information.
Given the fact that there are options for programing a bot easily without any coding knowledge, such as the SnatchBot platform, one of the best chatbot creation platforms, it is now possible to quickly set up a bot that will be able to pull out all relevant data from your part database and deliver information to your existing and potential customers in an accurate, timely and relevant fashion.
Additionally, chatbots can deliver images, videos or GIFs that can show a clearer picture to people about different car parts. It will be much easier for customers to find the right parts they need for their vehicles.
No order mistakes
One of the problems car part dealers and their staff face are constant errors that occur with orders. When your sales staff order the wrong parts, the customer returns them and it can cost a lot to arrange this. Every replacement costs money and, at the same time, reduces your profit margins.
Most chatbots can be integrated with various electronic systems that serve as catalogs or databases where you can store information about items that you offer. By implementing a chatbot that is connected to such a database, you will ensure that there are no mistakes when ordering parts that the clients wanted.
Not only this, but there will be no need for customer support staff to access and browse your database manually in order to find adequate parts. This means that the whole process will be much quicker, and faster customer service means happy customers. Chatbots can handle more conversations at the same time while ensuring that all of the parts ordered are the right ones.
Just to be sure, you can program a chatbot to automatically visually display the part that a customer ordered, so that they can see whether or not it’s the right one before going through with an order.
Help potential customers find what they need
There are many interesting ways in which chatbots are used in the car industry.
For example, car repair shops use chatbots to help customers diagnose the problems they are having, find out repair prices, and schedule a check-up.
Similarly to this, a car part retailer can make use of a chatbot to help customers diagnose what parts they might be needing or what options they have available for a certain vehicle. For example, some car part dealers program their chatbots to recommend car parts to customers by requiring them to input their registration number.
This is just one example of how a business has implemented this technology and you can explore other options, such as asking people to give you their car brand and model, give them suggestions based on price, their car’s engine type, offer them advice on how to keep their vehicle in shape for a longer period of time with proper maintenance, offer part comparison and so on.
These are the three major reasons why chatbots can bring tremendous improvements for a car parts shop. Still, there are many other benefits that you can explore and find about. If you’ve used chatbots in some other way to improve your car parts shop, feel free to share your experiences.