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Guess who is already back in the headlines making waves in the social media marketing world?

It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what they mean for your social media marketing efforts.

1. Personalized Home Pages

This feature is slowly rolling out to everyone. Essentially, you’ll see a “personalized for you” link appear in the top navigation, that’s the bars at the top left of your screen. Some users are reporting not seeing this link but still seeing the change. If you have the updated homepage, what you’ll see if a collection of words and topics on pins that are essentially categories. The categories are all different sizes, relating to either how many pins are inside or how relevant that particular category is to you. As a marketer, this means you need to start paying attention to the categories your posts may fall into. Develop cohesive themes that cover all your products and stretch across multiple boards.

  

2. GIFs

Whether you take your G’s hard or soft, the gif is coming to pinterest. This feature is live now for all users. All you have to do is upload a gif the same way you would an image. Once uploaded, a little play button will appear on the bottom corner of your gif. Click that to get rolling!

  

3. Recipe Search

This is probably the coolest of all the new Pinterest features. Not only does it let you search directly for recipes (one of Pinterest’s most popular categories), it lets you filter recipes by dietary restrictions like vegan, vegetarian, gluten, paleo, and more. Just search for a particular dish or even kind of food, and then in the search results switch to the “All Recipe” view. Once there, you can filter by diet type!  This doesn’t mean a lot for businesses yet (unless you work directly with food!) but it does paint an interesting picture for the future. Say you’re a used car dealer. How long before Pinterest picks up on words like “used” or “lease”? Just something to think about for the future!

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Tags: Pinterest, SEO, Wikimotive, social media

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Comment by Timothy Martell on January 30, 2014 at 9:41pm

Thanks for the feedback, Brian. I usually release 3-4 articles like that each year. I think the community can only get their head around this type of stuff so often. There is no shortage of treachery in the vendor world. I thought I understood this as a dealer, but once I entered the vendor world myself, my eyes were opened. 

David Hannum said it best (though most people think it was PT Barnum) - "there's a sucker born every minute." This is the underlying principle to the way I see many vendors operate. 

Its because of this, that I do what I do. The reason I created Wikimotive was to create services that actually deliver on the promises made and produce tangible ROI that will help dealer's achieve their goals while helping my clients (and anyone else who will listen) avoid the sharks. And there are, sadly, far too many of them.

Thanks again for the feedback, Brian.

Comment by Timothy Martell on January 30, 2014 at 8:55pm

Hey Brian, Ralph chooses to help promote certain blogs he feels will be more useful for folks. Not all of them make the cut. Which is why you didn't get the e-mail. Thanks for noticing! 

Comment by David Addison on January 26, 2014 at 11:44am

Ben Silbermann is retooling in preparation for his advertising platform.  They've got more than $500MM and 250 employees. We're going to see a bunch more exciting stuff.  I'm a big fan of Pinterest, but, I've not gotten into P outside of business.  I'm just not a scrapbook sort of guy.  My creative director and designers love it.  I guess that I'm less visual.

Are there any dealer groups really pushing the envelope with Pinterest?

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