Automotive Digital Marketing

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Mobile CRM is in-dealership CRM functionality on your mobile phone. It’s designed to help you and your staff put more deals on the sales board, wherever opportunities arise.


Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers and your customer data.


Here’s why mobile CRM is vital for car dealerships:


  • It maximizes business opportunities. Mobile CRM puts your in-store’s CRM real-time customer data, inventory, follow up and Internet lead tools in hand, wherever you are. With Mobile CRM, your team is ready to capture and capitalize on every mainstream and every remote odd and unexpected opportunity to capture customer calls, process appointment requests and seize on other important activities regardless of where opportunities present. Mobile CRM then updates the in-store CRM so all data is available to all authorized users at all times so every opportunity can be pursed properly.
  • It enriches your database. A comprehensive and up-to-date customer database is essential to the vitality of your business. Mobile CRM helps you maintain this critical asset. It does so by making it easier, more convenient and more certain that valuable customer information and other related data collected by associates are captured and saved to the database.
  • It puts you at ZMOT. A Google white paper defines ZMOT as Zero Moment of Truth, the moment a consumer chooses to shop or buy. If your business isn’t there when they make this choice, you lose. Mobile CRM enables you to be there, wherever you are and wherever the customer is. Today's connected customers expect fast, tailored responses to inquiries. Industry studies show incredible increases in contact and qualification rates when telephone or web leads are responded to immediately (as in 5 minutes or less). Mobile CRM helps you respond fast.

Mobile CRM does away with faulty memory, lost sticky notes or “I’ll get to it later” delays. Equipped with Mobile CRM, your team is always ZMOT-ready, database champions for your dealership, and customer-connection masters.    

Servicing customers' demands while outside of the office is now a necessity for an increasingly mobile workforce. Complete mobile functionality is the future of CRM. 

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Tags: Back, CAR-Research, CRM, Customer, Kubicki, Kurt, Management, Relationship, be, car, More…customer, follow, retention, sales, up


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Comment by Bruce Polkes on May 14, 2012 at 9:46pm

Hi Joel, thanks for your question.  It's such a fast-moving trend that many are seeing the potential and jumping right in. But it's even better when there are clear examples of success.  Forgive me for mentioning our product specifically, but since you asked, I can talk factually... Dealers using IntellaCar on their iPad have seen ranges of success from measured sales increases and CSI increases, to even seeing Sales Consultants who have never sold cars before becoming the #1 salesperson within a month! Some less tangible benefits include a more trusting relationship due to transparency, a faster sales process, and better reputation management.  The iPad itself sends a message to the customer that you're a professional organization, and on the cutting edge.  Happy to share more if you'd like. Best of luck to you.

Comment by Joel Blackmore on May 10, 2012 at 11:32pm

Hey, great article. I was wondering, does anyone have any good examples of when mobile devices (phones and tablets) have driven sales, brand consideration, or anything similar? Any good brands do this? Thanks

Comment by John L Mecham on April 30, 2012 at 9:24am

It is the world we live in now.  We must always be "on duty" or we will miss an opportunity. Makes me wonder how we got by just a few years ago.  Peace of mind has taken on a whole new meaning.  Instead of being clam and relaxed, we are now forced by technology to be alert, aware and ready to perform.  It is kind of like we have reverted to our caveman roots where there was never a time to relax, because if we did we might miss that Saber toothed tiger dinner.  Best thing to do and realize is it is here and let's learn to embrace it and own it.  Good article for all us reluctant cavemen out there.

Comment by Bob Sherman on April 25, 2012 at 5:44am

Kurt, couldn't agree with you more.   Mobile is where everything is going.

Comment by Bruce Polkes on April 24, 2012 at 9:59pm

Right on the money, Kurt! Putting mobile tools like CRM in the hands of your sales team empowers them wherever and whenever they need it. Importantly, while there are many dealership benefits to this when done correctly, there are also tremendous customer benefits, making it a real win-win.  I'm a proponent of mobility and transparency to help the customer experience, and when you have a comfortable, trusting customer, you get a much better sales result.  Dealers tell us that iPad solutions like IntellaCar equip their teams to score at that ZMOT with a range of tools right at their fingertips. Mobile applications are popping up in so many retailers from Home Depot to Nordstroms -- why shouldn't auto dealerships leverage this awesome technology for one of a customer's biggest purchases.

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