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Online marketplace is full of opportunities for companies regardless of the sell. It also doesn’t matter that what is the structure of the company and the size of it. The promotion of the products they need to market and the branding strategy speaks volumes about what can be done in order to make a product work big time in the market.
There are many examples of how companies are buying other brands that they think can alleviate their image for the better. China is one prime example which have bought many international companies or a part of them and make them an even better brands. Prime examples are Haier and Lenovo, bought from the German manufacturer and IBM’s Lenovo brand. These are two of the biggest brands in the world with a recent report claiming that Lenovo is the world’s most sold laptop brand.
Branding in Dubai
The dynamics of the marketing practice in Dubai and the adjoining regions is similar to many countries in Asia but somewhat different due to its demographics and Arabic language. If you are trying to establish a business in Dubai, it is feasible to contact a branding agency in Dubai that can offer you apt advice in this regard. If not, you will search frantically for a solution in this regard.
The consumer market is ripe in the UAE with the purchasing power of the general public very high as compared to other nations in Asia where majority of people in some countries fall below the poverty line. So it is a wise choice to invest in a market which is full of real opportunities. But there are many factors which contribute to making a product a hit or miss in any market.
Let me offer you 3 of the best factors that really count when looking to launch a product in a market and turn it into a brand.
It is the obviously the first factor to make sure you are on top of your game in this regard. Even if you are sure that your product is a revolutionary one that no one has ever produced or introduced in the market, some research about how to promote it in the market and what could be done to capture it in the market.
If you are trying to launch a soft drink, for example, in the UAE market and specifically in Dubai, you must select a warmer season. You don’t want to make the product a failure by launching it in winter. Although winters are not that harsh in Dubai, a soft drink is a product which is used mostly in the summers. That’s why apt timing is immensely important.
One the research is done, create a perfect campaign to capture the market in one go. As in the case of product which is new in the market, you do have a huge first mover’s advantage. But still don’t leave any stone unturned for making a killing at the market.
Branding will make your product prosper and make it a household name. Please leave your comments in the section below to offer your feedback for this blog.