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3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A., Inc. to bring comprehensive technology solutions to Toyota and Scion dealers nationwide, providing each store with tools to measure, track and improve its online performance and presence. The enterprise-level software suite, developed by 3 Birds Marketing, consists of three elements: the Digital 360 Dashboard; 3 Birds Academy; and Neighborhood Watch, an online reputation measurement tool.

At the center of the Digital 360 Dashboard is the Dealer Digital Evaluation, which tracks dealership performance in four key areas online: Google Search Engine Results Page, website optimization, reputation management and social media. The Digital 360 Dashboard is supplemented by an extensive library of training materials and other best practices resources known as 3 Birds Academy. Neighborhood Watch gives a snapshot of the dealer’s online reputation in relation to competitors in the same area.

“I’m proud that Toyota has chosen the 3 Birds Dealer Digital Evaluation to provide its dealers with high-quality, actionable data for improving their digital presence,” said 3 Birds CEO Kristen Judd. “With today’s car shoppers conducting more independent research than ever, a positive online presence is one of the most effective ways of getting new customers through the door. Toyota was able to immediately recognize this value, reinforcing its role as the most progressive-thinking automaker in the industry.”

 “Throughout Toyota’s history, we have built our reputation on giving dealers the data, field support and tools they need to engage, win and retain customers,” said Lisa Materazzo, Corporate Manager of Media Strategy and Digital Engagement for Toyota. “3 Birds offers the tools and expertise to provide us with a clear understanding of what consumers see when they research our dealers online.”

Dealer Digital Evaluations was released to all Toyota and Scion dealers nationwide in early 2015. For further information on the 3 Birds digital platform and support services, visit

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About Toyota

Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.


About 3 Birds Marketing, LLC 

3 Birds Marketing is a WBENC-certified provider of software-assisted marketing solutions, reporting and analytics, and consulting and training focused in the automotive retail space. 3 Birds has helped automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina. Visit to learn more.


Media Contact:

Kristen Judd

Views: 151

Tags: 3, birds, dealer, digital, evaluation, marketing, motor, sales, scion, toyota


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