Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

  1. The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to doing for the customer so much so that you are eager to advertise it and execute it. No-Haggle? 3-Day Return Policy? Loaner Vehicles? Lifetime Warranties? Or nothing.

It’s up to you to make the promise and keep the promise.

  1. Video, Video, Video. From the power of YouTube to the newfound ubiquity of OTT. Where video stops is anybody’s best guess; however, it is where the people are. Get your platforms and executions down. Make your brand promise and set your sights on a phone-centric world where cord-cutters and cord-nevers now live.

  2. Digital Retailing. Two of the most confounding words in the automotive industry will continue to drive the evolution of change. To save great angst, avoid the revolution and think of your Digital Retailing as a key to getting more or your consumers to do more of their shopping where they want to. 

Then--on the digital retailing front--begin to deal with the rarer instances where customers want a delivery. Looking back, mobile traffic was only 1-5% of the traffic to a dealer website. Now it’s close to 70%. The evolution took years. And Digital Retailing will, too.

It’s just that 2020 is an excellent year for those with the vision to get things started.

Views: 27

Tags: #OTT, #automotivemarketing, #dealers, #dealerships, #digitalretailing, #localsearchgroup


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service