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2019 Women’s Car Buying Report at Top 7 US Auto Brands
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailor to an ever-growing base of customers. As the industry evolves, it is crucial for business leaders to have open and responsive systems to compete.
In this comprehensive report, women’s CX are explored and compared before, during, and after sales. Based on 5,391 car dealer reviews and the proprietary SurveySpark® opt-in questions, 94% of women self-report on over 30 data points about the experience, behaviors, and preferences of their visit.
The car reviews are tied to a brand for the top seven US selling auto brands - Chevrolet, Ford, Jeep, Honda, Nissan, Subaru, and Toyota. The science of the predictive analytics shows the attitudes, obstacles, and opportunities with this largely untapped market. The data reveals new touch points and how sellers can develop pathways to improve solutions and retention for a new future.