Automotive Marketing Professional Community for Car Dealers and their Managers
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One interesting set of findings is around personalization and the impact of personalized videos on open rates in email campaigns. We have been advising our dealers to adopt personalized video as a basic marketing and communication tool for sometime now. There are some great tools out there for implementing these strategies. Take a look at: CoVideo.
I would love to hear from other members who have any direct experiences with personalized video. Elise Kephart at Sunset Hoda gets it. Check her out on Suset Honda's YouTube channel.
What's the bottom line? Video ads have become the most popular rich media format for ad buyers. Advertisers are recognizing the return on online video advertising, and are steadily increasing their spending year over year. Forrester predicts online video advertising spend will grow from $2.9 billion in 2012, to $9 billion by 2017, for a 26 percent growth rate each year.