Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
2012 Honda Civic Sneak-Peak Review
The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking to its original vision of a “Civic for all people,” the 2012 Civic and its diverse vehicle range include a wide selection of engine choices, including a sedan and a coupe with conventional gasoline models, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.
The collective depth of the 2012 Civic line offers a unique balance of fuel economy, low emissions and fun-to-drive performance unlike any other vehicle in the world. The planned ninth generation of the popular Civic has a sleeker and more athletic stance than the current model, said John Mendel, executive vice president of sales for American Honda.
The Civic intends to capitalize mostly on the “younger” demographic, as it is currently planning an internet marketing pitch of the vehicle with young people. About 90,000 of Civics sold last year were to people under 35 years old.
According to www.autonews.com, “Honda's recent decision to delay the introduction of the new Civic has fueled rumors that the automaker scrapped work on the sedan and went back to the drawing board. However, a Honda spokesman said this was not the case. The delay held up the introduction of the new Civic by only three or four months, and the changes were made in response to market demand, the spokesman said.”
Along with enhanced fuel economy, the new line of 2012 Civics offers better performance, most notably the Civic Si. The Civic Si sedan and coupe models are equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual transmission. Even with the increase in horsepower, the Civic Si is targeted to achieve an EPA-estimated highway fuel economy of 31 mpg.
While it boasts its new sleek style and sophisticated features, the foundation for all Civic models stays true to its heritage of safety, reliability and efficiency.
Additional Features on the 2012 Honda Civic styles
Civic HF, Sedan, Coupe and Natural Gas Specifications
Civic Hybrid Specifications
Civic Si Specifications
Coming soon … April 20, 2011
Written by: Edgar Nordlaw
Automotive Reporter
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Click here to take the ADM Member Survey
May 30, 2012 from 9am to 10am – http://www.dealerwebinars.com/
0 Comments 2 PromotionsMay 31, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 2 PromotionsJune 5, 2012 to June 6, 2012 – Tampa, FL
0 Comments 0 PromotionsJune 6, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 0 PromotionsJune 13, 2012 from 9am to 10am – http://www.DealerWebinars.com
0 Comments 2 PromotionsAdded by Brian Pasch on May 21, 2012
© 2012 Created by Ralph Paglia.
Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!
Join Automotive Digital Marketing Professional Community