At Grubbs Infiniti we are trying to focus more on digital advertising and marketing vs the traditional (and more expensive) means of print, television and radio. To accomplish our objective of moving to 100% digital advertising we have created a few blogs, Facebook fan page, Twitter accounts, have a video channel on YouTube and are just getting started. What we have done is really just scratching the surface of being a digital dealer. You can read more in F&I and Showroom Magazine where we were recently featured.
At the upcoming Digital Dealer Conference you can learn from some of the experts in automotive industry on how to market your dealership via social media and digital means. We will be paying attention (although not attending) to the Digital Dealer Conference to see what thoughts come out of it.
Here is some additional information just released about a keynote speaker at the conference.
Judson Laipply, YouTube Celebrity, will appear at the Digital Dealer Conference and Exposition after Adam Boalt's presentation on the "Evolution of a Social Media Dealer" at 4:30 p.m. on April 21st. Adam Boalt, the President and Founder of GOSO, sponsored Laipply's performance.
This year's conference will have a large focus on social media. "I thought it would be fitting to bring the most viral video of all time to Digital Dealer," said Adam Boalt. Instead of playing the video, Boalt thought it would be more interesting to have Laipply reenact the original video on stage.
The "Evolution of Dance" is one of the most viewed YouTube videos ever; it has been viewed by almost 140 million people worldwide and considered a viral video phenomenon. The video has been the #1 Top Rated Video, was #1 Most Viewed Video All Time for 4 years straight and the #3 Most Discussed Video on YouTube.com.
About Grubbs Infiniti Grubbs Infiniti is a DFW area Infiniti dealership that specializes in new and pre-owned Infinitis. Our pre-owned lot features not just Infinitis but a wide range of luxury vehicles. Let us know how we can help you. Located at 1661 West Airport Freeway, Euless, TX 76040. 817-318-1200
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