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2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA AwardsApplications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the application and data entry forms via email.

Deadlines Announced

Participants in the 2010 ASMA Awards must submit their application by August 2, 2010. The completed ASMA data form with all survey data completed is due by August 27, 2010.

The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications.

The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th. A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.

In 2009, nine companies out of the 35 included in the study received ASMA awards. The award is the most prestigious industry award for website design companies.

About The ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated marketing tools. The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors. The report is the industry's only comprehensive comparison of automotive digital marketing website technology.

Each year, over 50 automotive website platforms are considers for SEO compliance, data integration, user interface, and search marketing visibility. in 2009, only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the companies included in the 2010 ASMA study are given the opportunity to submit their most recent examples of technology for review. This year, the participants can also elect to conduct a two hour presentation of their website and marketing technology to the ASMA review team.

For additional information, contact:

Carrie Hemphill
ASMA Coordinator
PCG Digital Marketing

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Tags: asma, automotive, awards, car, dealer, website, websites


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Comment by Brian Pasch on July 24, 2010 at 9:20am
There is a $300 application fee to help cover the costs of the processing their completed questionnaire, communications, and data analysis that the study undertakes.

If a vendor chooses not to follow the application process, it does not mean they will not be included in the study. It just means that the data we include in the 2010 ASMA report will be based solely on what we find online from public websites and searches.

This year we will be reviewing over 40 website vendors and expanding the data analysis to include video, chat and mobile. Website providers have until August 2nd to indicate that they want to participate formally.

Website vendors that have any questions or need the applications, can send an email to Carrie Hemphill at:

The 2010 ASMA awards will be presented at the 9th Digital Dealer Conference in Las Vegas at a PCG Sponsored Conference Luncheon.
Comment by Joe Webb on July 24, 2010 at 9:02am
Is there a cost for a website vendor to apply for this award?

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