AdagencyOnline.Net has been aggressively reviewing cutting edge automotive advertising applications and technologies with an offer to list the providers as “preferred automotive advertising vendors” on their free automotive advertising resource / networking portal.
The automotive advertising agencies that support AdAgencyOnline.Net tune into their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time,”
on a daily basis between 12:00 Noon EST and 12:30 PM EST to listen and learn about today’s newest automotive advertising tools for both the real and the virtual world on the World Wide Web.
Ken Schwartz, the CEO of CityTwist, was interviewed today, October 29th 2008, by Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show on WAAOL - “Lunch With Phil Discussing Automotive Advertising” – that is featured on AdAgencyOnline.Net.
The interview was unlike many that preceded it because CityTwist does not profess to have a new or cutting edge automotive advertising application or technology to introduce. According to both Philip Zelinger and Ken Schwartz the true value of CityTwist is their ability to provide efficiencies and best practice to the established automotive advertising tool of email marketing to a targeted audience. Based on the spirited online conversation and the amount of interest shown by the automotive advertising agencies that called in during the show there is a renewed respect for email marketing that will likely earn CityTwist a permanent position on the site or at least an invitation to speak again.
Philip Zelinger commented on the show that he values the people behind a product as much as he considers the product and price when it comes to selecting a preferred automotive advertising vendor for AdAgencyOnline.Net.
The evaluation of CityTwist considered the fact that Ken has spent his professional career involved in taking enabling technologies to the marketplace. Inherent in each of these ventures is the provision of information resident in massive databases to end users in an easy to use format via industry leading delivery systems.
Ken currently serves as CEO of CityTwist, the industry’s only do it yourself end to end marketing application offering email list rental, advertisement creation, and fulfillment.
Leveraging CityTwist’s massive database of 240 million geo-targeted email addresses, advertisers can market to the locations of their choosing to consumers who have requested to receive information from local auto dealers. Each month hundreds of dealerships nationwide use CityTwist to sell cars and offer service specials.
Prior to joining CityTwist, Ken was the Executive Vice President of Seisint, a data and technology company offering Accurint - a comprehensive data provisioning product that delivered data to Federal and State law enforcement agencies, attorneys and the financial industry.
Purchased by LexisNexis in 2004, the Seisint transaction was the largest dollar acquisition of a private company in the last 5 years and was named Fortune Magazine’s “Deal of the Year”.
The following information provided on the website – http://CityTwist.com – explains their products and services
,“CityTwist’s massive 240 million record database complete with email address, name, gender and full postal address enables the most comprehensive zip code radius targeting possible. ZIP code radius targeting allows you to select people that are nearest to your business. By only targeting people close enough to become your customer, you can be sure every advertising dollar is well spent.”
“People respond positively to email ads relevant to their city or neighborhood. They enjoy receiving offers and information they can take advantage of locally. Subject lines referencing their hometown advertising products and services always attract interest and are viewed as valuable.”
“By targeting your local area we are able to drive foot traffic to your retail locations. Just like direct mail except it is Inexpensive, Highly trackable, Customizable and Fast to production allowing you to see a High Return On Investment.”
Many respected automotive advertising vendors have been reviewed by the affiliated automotive advertising agencies, auto dealer clients and production partners of Ad Agency Online, L.L.C. to earn recognition as a “preferred automotive advertising vendor.”
The blog talk radio shows that have hosted interviews of vendor applicants include the “Lunch With Phil - Discussing Automotive Advertising”,
“Lunch With Ralph – Discussing Automotive Advertising
” and “Automotive Advertising Experts
.” The shows air live Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or as a download from the site at www.blogtalkradio.com/adagencyonline.
Ad Agency Online, L.L.C. is a network of independent affiliated automotive advertising agencies and auto dealer clients that leverage their resources and support AdAgencyOnline.Net as a free resource to the automotive advertising community and the retail auto industry.
The site is widely known as the “One Stop Site For All Of Your Automotive Advertising Needs.”
Automotive advertising vendors listed as “preferred automotive advertising vendors” on AdAgencyOnline.Net include
LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com
, Gumiyo, EveryCarListed.Com
and SiSTeR Technologies Video CarLot. The Detroit Trading Company, R.L. Polk & Co. and Dealer.Com have also been reviewed recently and they are still in the review process by the organization.
Other recently named automotive advertising vendors include DealMaker.Com , EveryCarListed.Com and SiSTeR Technologies .
Philip Zelinger has announced formal consulting agreements with all three of these automotive advertising vendors that promise to “blur the line between the real and the virtual showroom by integrating old school best practices with new world technology.”
AdAgencyOnline.Net has a growing list of interviews with automotive advertising vendors and their representatives including
Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™ , Mike DeCecco from Dealer.com with Ken Schwartz from CityTwist being the most recent. Michael R. Spadafore, from R.L. Polk & Co., is scheduled to appear on the “Automotive Advertising Experts”
show on Friday, October 31st 2008.
AdAgencyOnline.Net welcomes new automotive advertising agencies to join their network to share best practices with the confidence that a “rising tide floats all boats
.” In addition, auto industry vendors are invited to present their products and services to the automotive advertising agencies, auto dealers and production partners linked through www.adagencyonline.net.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”