Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Do I chase popular brands in my area market or stick with what I know in the used car market?

I use one Third party Lead generator Going to expand to two at the end of the month of November along with a Dealer.Com Marketing Package with ChryslerDigital. I have watched surrounding dealers chase The Hondas The Toyotas and everything thats getting hits on the 3rd Party providers but by the time they get thier inventory upto where they thought they needed The popular Vehicles change. they dont have a problem selling thier inventory but Ive watched what they figured would be a 10 day unit turn into 45 days or more. Is thier a Rhyme or reason to this method or should I do what I"m doing and stay with what I know?

WWW.RossJeep.Com

Views: 23

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Scott Rainville on October 23, 2008 at 6:18am
Bob,
I could be more direct if I know who you were using but I don't believe any of what I would classify as a thrid party lead provider offer much help in marketing used cars. You want to focus on listing your inventory and that is where autotrader and cars.com woudl produce the best results for you. Having said that, there is a lot your website can do for you by indexing each car in inventory. Not sure if Dealer.com does that or not. You may also want to take a look at the videocarlot product by SISter Technologies. I am not a huge fan of the voiceover they provide, it sounds like a voice box, but-they can push the video up to YouTube and they are producing strong search results so I would say the benefits outweigh the voice liability for sure.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service