Automotive Digital Marketing

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Do I chase popular brands in my area market or stick with what I know in the used car market?

I use one Third party Lead generator Going to expand to two at the end of the month of November along with a Dealer.Com Marketing Package with ChryslerDigital. I have watched surrounding dealers chase The Hondas The Toyotas and everything thats getting hits on the 3rd Party providers but by the time they get thier inventory upto where they thought they needed The popular Vehicles change. they dont have a problem selling thier inventory but Ive watched what they figured would be a 10 day unit turn into 45 days or more. Is thier a Rhyme or reason to this method or should I do what I"m doing and stay with what I know?


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Comment by Scott Rainville on October 23, 2008 at 6:18am
I could be more direct if I know who you were using but I don't believe any of what I would classify as a thrid party lead provider offer much help in marketing used cars. You want to focus on listing your inventory and that is where autotrader and woudl produce the best results for you. Having said that, there is a lot your website can do for you by indexing each car in inventory. Not sure if does that or not. You may also want to take a look at the videocarlot product by SISter Technologies. I am not a huge fan of the voiceover they provide, it sounds like a voice box, but-they can push the video up to YouTube and they are producing strong search results so I would say the benefits outweigh the voice liability for sure.

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