is recognized by automotive advertising agencies and auto dealers as a leading provider of eMarketing solutions for the automotive industry. Many of the affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C.
that support the free automotive advertising resource portal – www.adagencyonline.net – already consider Dealer.Com. a vendor of choice. The widely shared respect for Dealer.Com has earned them an invitation to be reviewed on the site’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.”
Mike DeCecco, the Director of Industry Relations for Dealer.Com
, will be interviewed on the site’s top rated show, “Automotive Advertising Experts.” The interview is scheduled this Friday, October 24th, 2008 between 12:00 noon EST and 12:30 PM EST. AdAgencyOnline.Net offers the blog talk radio shows as an added value to site visitors who are invited to call in questions to be answered in a problem/solution format. All of the online blog talk radio shows are hosted by Philip Zelinger, the President of Ad Agency Online, L.L.C. Ad Agency Online
is the sponsor of the automotive advertising portal first launched at the NADA Convention in San Francisco in February of 2008.
Mike DeCecco is an ideal spokesperson for Dealer.Com
. Mike is an industry veteran who has worked in the automotive business for over a decade with companies such as Manheim Auto Auctions and AutoTrader.com. Since 2003, Mike has been a key person in the development of Dealer.com - a leading provider of eMarketing solutions for the automotive industry. In his current capacity as the Director of Industry Relations for Dealer.com he speaks as an authority on automotive internet practices at conferences and conventions nationwide. Mike is considered by many to be one of the most dynamic speakers in the country.
Prior to working for Dealer.com
Mike managed the internet business for one of the largest dealer groups in the country, the Lia Auto Group. At Lia, Mike managed approximately 30 rooftops with 11 franchises in New York alone.
Auto industry insiders from a variety of nationally respected automotive advertising technologies and applications appear on WAAOL to share best practices with the online audience. The blog talk radio shows featured on WAAOL include the “Lunch With Phil - Discussing Automotive Advertising
”, “Lunch With Ralph – Discussing Automotive Advertising
” and “Automotive Advertising Experts
.” The shows are scheduled Monday - Friday from 12:00 noon to 12:30 PM EST on www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .
Ad Agency Online, L.L.C.
offers the free automotive advertising resource / networking portal to share cutting edge automotive advertising applications with his affiliated automotive advertising agencies, auto dealer clients and auto industry site visitors. Automotive advertising vendors and OEM executives describe the site as the “One Stop Site For All Of Your Automotive Advertising Needs” and they rely on it to keep up with developing trends in the automotive advertising world.
Several press releases regarding Dealer.Com are posted on their website. The following represent their August releases and they reflect some of the recent activities, products and services that earned Dealer.Com their invitation to appear on WAAOL:
Dealer.com Wins “Automobile Standard of Excellence” 2008 WebAward
September 22th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced it received an “Automobile Standard of Excellence” 2008 WebAward from the Web Marketing Association. Dealer.com's SmartSite™ for its client Park Avenue BMW (www.parkavebmw.com) was entered into the prestigious international competition that honors outstanding achievement in website development. More than 2,400 sites from 45 countries in 96 industry categories were judged in this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
“This is another great example from our award winning design and production team at Dealer.com. We continue to lead the website market with award winning designs that deliver the most sales possible,” said Ryan Dunn, Dealer.com's Creative Director.
“Working with Dealer.com was an absolute pleasure; in addition to designing a great looking website they really understand how to generate leads. Our leads are up over 30% within the first 90 days and the average visitor is staying on our website three times longer than our previous site,” said Michael Najdzin, Vice President of the Park Avenue Auto Group. “Prior to switching to Dealer.com we averaged 70 Internet sales per month for BMW & Acura. Last month we sold over 100 and the best part is 80% were organically generated by the website!”
Park Avenue BMW (www.parkavebmw.com) was designed to attract serious car shoppers and keep them engaged. The award-winning website provides customers with all the tools and research needed to make an educational decision about buying a car. Additionally, Dealer.com incorporated numerous calls to action in the design, so as the customer navigates through the site, they are encouraged to click on links that open forms so they can enter contact information. Dealer.com and Park Avenue BMW also incorporated sophisticated search engine optimization and marketing techniques so consumers searching for specific car makes and models can be linked directly to the inventory on the Park Avenue BMW web site.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. More information about the WMA and the WebAwards can be found at www.webaward.org
Dealer.com Launches Live Visitor Lead Calculator™One-of-a-Kind Tool Allows Dealers to Estimate Potential Sales From Websites Before They Buy
August 18th, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, has launched a redesigned website that includes the Live Visitor Lead Calculator™, a revolutionary new tool that allows dealers to estimate the potential sales that a Dealer.com SmartSite™ will generate before they buy. Based on over ten years of data collected from more than 7,000 dealer websites across the country, Dealer.com can predict the approximate number of visitors that an industry leading website in a particular region will organically generate. By entering in the franchise and area that a dealership is located in, the tool provides instant estimates of unique visitors, leads and then based on closing rates, potential sales revenue.
“One of the most challenging aspects that dealers face when shopping for a new website vendor is that they don't know what kind of return they can expect from their most important and effective marketing investment,” said Mark Bonfigli, president and CEO of Dealer.com. “With the launch of this unique technology, we are the only Internet marketing vendor that discloses this invaluable information that takes the guesswork out of dealers' investments.”
“Dealer.com offers this tool with confidence because we have looked at industry statistics and know that our products deliver the most total lead and phone calls, which is the number one thing dealers need to be focused on in buying an Internet marketing platform,” said Dean Evans, chief marketing officer of Dealer.com. “We want dealers to see those numbers that will translate into sales up front, as the majority of our competitors' salespeople can't provide this type of information until after the site goes live.”
Dealership website traffic varies considerably based on a number of factors, including how well the site is search engine optimized, organic customer demand, market trends, other offline advertising, time of year, geographical location and more. Likewise, conversion rates of visitors into leads varies based on how well the site is designed and how diligent the dealerships are in updating content and inventory and using back end tools to boost site performance. The Live Visitor Lead Calculator gives a 30-day rolling average based on calculations of direct visitors to more than 5,000 Dealer.com sites and those generated from search engine results. They do not include the higher numbers a dealer can reasonably expect to achieve by adding a paid search program to their Internet marketing initiatives. Lead counts include both form submissions and phone lead estimates.
The Live Visitor Lead Calculator can be accessed at Dealer.com's redesigned website, www.dealer.com. The new website was built using the advanced Web 2.0 platform that provides dealers with an interactive experience and showcases the high quality of rich media that Dealer.com incorporates into its website designs. Dealers can also glimpse inside the cutting edge corporate culture at Dealer.com and review detailed information on all of Dealer.com's products and services.
Dealer.com Announces EasyLaunch for Flawless Transition to New Websites
August 4, 2008 – BURLINGTON, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced EasyLaunchSM, a dedicated world class process for automotive dealers that speeds the transition from an old website to a new one. EasyLaunch virtually eliminates concerns associated with switching vendors such as site down time, technical problems, or lost website traffic and leads.
“Our process has been perfected over the last ten years during which we've launched more than 5,000 websites,” said Rick Gibbs, chief technology officer for Dealer.com.
“We were very nervous about flipping the switch because I had heard stories from other people about how their site had been down for days or had technical problems,” said Gregg Berkowitz, Internet director for Park Avenue Auto Group in New Jersey (www.parkavebmw.com) “But Dealer.com handled the transition really well; in fact it was pretty much flawless.”
Each Dealer.com customer is assigned an EasyLaunch team that includes the Regional Sales Director, Project Manager, dedicated Account Manager and Creative Designer (if the customer chooses additional custom design work). The team conducts an in-depth dealer prep and launch survey that outlines the dealer's current needs, then creates a process map that details instructions to achieve a fast and effortless new site launch.
The EasyLaunch process also provides dealers with the following benefits:
Expert SEO Team. Dealer.com's SEO consultants work with the site designer to keep current organic traffic levels consistent and growing after a new site launch.
World Class Training. Online video training and weekly live training classes allow dealership employees to login whenever it's convenient for them, increasing overall participation and performance during the transition.
Power To The Dealer newsletter and Driving Sales (www.drivingsales.com) online network. All Dealer.com customers have access to these valuable informational sources for continued learning and development.
Dealer.com is joining a growing list of automotive advertising experts interviewed on AdAgencyOnline.Net
including Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com
, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com
, Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAX™.
The following automotive advertising vendors currently enjoy a “preferred automotive advertising vendor” status on the site; LeadConverter, Ai Dealer, Laser Stream Video, BZ Results, ADP, NeoSynergy, CarFolks.Com, Gumiyo, EveryCarListed.Com, DealMaker.Com, SiSTeR Technologies Video CarLot. Based on preliminary feedback from the independent affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. Dealer.Com will likely be added to the list in the near future.
Philip Zelinger added DealMaker.Com
and SiSTeR Technologies
as both preferred automotive advertising vendors and consulting clients in his effort to present technologies designed to maximize the R.O.I. for his auto dealer clients. Automotive advertising agencies are looking for online applications that integrate with proven real world processes to add value to the virtual showrooms being built on the World Wide Web, including those created by Dealer.Com. Philip Zelinger has stated his objective to” blur the line between the real and the virtual showroom by integrating old school best practices with new world technology” and he offers that philosophy as a key differentiator between his affiliated automotive advertising agencies and other more conventional agencies.
has an open invitation for independent automotive advertising agencies to join their network of affiliated offices to leverage their resources and share best practices supported by their philosophy that a “rising tide floats all boats.” Auto industry vendors are welcome to present their products and services to the automotive advertising community that supports www.adagencyonline.net. Auto dealers, automotive advertising associations and O.E.M.’s visit AdAgencyOnline.Net to help them sell cars and service as a cost effective alternative to conventional automotive advertising.
For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”