Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training tutorial. Unfortunately, until today I never took the time to visit the site linked and go through the section on how to use the website analytics and reporting tools within Omniture SiteCatalyst. Today I did, and was amazed at how much insight is packed into this 5 minute online video... I pointed one of my URL's at this custom built for the car business Omniture SiteCatalyst video tutorial to make it easier to remember and find:
However, use one of the images below to get there by clicking on it so you do not leave ADM... A new browser window will open with the Omniture SiteCatalyst training tutorial inside, and be sure to have your speakers turned on!

Even if you have never used Omniture's SiteCatalyst, or use Google Analytics or some other reporting tool, I highly recommend you invest 5 minutes in watching this online video tutorial so that you can see how powerful a website analytics package can be in managing your digital marketing and advertising budgets.

Here's some screenshots that I have linked to the tutorial so that it opens in a new window and you do not have to leave ADM all the way:

About the Automotive Digital Marketing Professional Community
The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevent and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers. ADM serves Automotive CRM developers, users and sales professionals, along with Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,500 active members
- There have been over 2,500 photos uploaded and available for use by members
- There have been over 430 music tracks uploaded
- Members have uploaded over 550 videos to share
- There have been over 300 discussions started and ongoing
- Members have created more than 300 blog posts within their ADM provided blog space

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

The ADM Professional Community is about automotive, Acura, Audi, BMW, Chrysler, community, digital, Dodge, marketing, professional, Ford, Toyota, Chevrolet, Chevy, Cars, Trucks, Sales, Dealers, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, leads, Lincoln, Mercury, SEO, SEM, advertising, VW and other car companies and OEM.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as The Cobalt Group, The Reynolds and Reynolds Company, ADP Dealer Services, BZ Results, ADP Dynamic Websites, Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi and other technology suppliers and vendors.

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Tags: Analytics, Car, Dealers, Discover, Managers, Marketing, Tutorial, Website


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

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Comment by Ken Karg on December 2, 2008 at 5:40pm
What a great piece....And dealers are complaining about traffic! It is a shame that more them do not use this information to track their progress. Utilization of this data is critical to the stores planning and success and may become part of the DOC reports of the future.

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