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Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.

I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.

Basically, if you have a logo and a photo of a car, you can create an eye catching flash advertisement. The ad creation process if form driven and takes about 1-2 minutes to complete.

To find this new feature, log into your Google Adwords Account and pick a campaign. Then go to the "Ad variations" tab and you will see a new option called: "Display ad builder New! "

This takes Google Adwords "placements" to a new level in that you can create professional looking ads to place on local high traffic websites without the need of a graphics designer. This is a great example of how technology is making our society more productive.

That said, not all GSM or Internet Managers will feel comfortable with creating their own ads but they should start to get acquainted with this new technology. Once they do it once, the creativity will surely flow!

Questions? Send me an email at: brian@paschconsulting.com

If you would like to see some of my work, visit: www.dealer-seo.com, www.infinitiseo.com or www.paschconsulting.com

Views: 46

Tags: ad, ads, adwords, builder, flash, google, placement

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