Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg
According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study."
Dell has joined with Facebook to launch a community and guide series called ‘Social Media for Small Business
’ intended to provide SMB customers with insight on how they can leverage social media to expand their business. The community has been created as a Facebook Page and includes:
* Guides on how to use blogs, Facebook, Twitter, YouTube, “crowdsourcing” and other social media channels to cost-effectively reach and serve the “Connected Era;”
* "Screencast” introductions to social-media tools like Technorati, Netvibes and WordPress;
* A discussion board to spark conversation and idea sharing;
* A best-practice forum that features a different SMB weekly;
* SMB deals and news from Dell Small and Medium Business.
A great resource here for beginners to learn how to leverage social media as a low cost organic way to reach women in market car buyers.
Jody DeVere CEO/President