Automotive advertising agencies are looking for ways to deliver more for less. AdAgencyOnline.Net
is helping them do just that on their auto industry social networking site that is focused on sharing “best practices” with automotive advertising agencies through the virtual world on the World Wide Web. The 5th Digital Dealer Conference
, scheduled October 6th through October 8th 2008 at the Gaylord Texan Resort in Grapevine Texas, is a real world example of the same shared opportunity. Automotive advertising vendors are invited to present their products and service to a targeted group of auto dealers and automotive advertising agencies through auto industry related forums as well as vendor displays.
AdAgencyOnline.Net is a free automotive advertising resource/networking portal that was created to help their affiliated automotive advertising agencies maximize the R.O.I. for their auto dealer clients. The 5th Digital Dealer Conference
isn’t free, but it has a similar focus and proven value for attendees. The common thread between these virtual and real world solutions is the ability for site visitors and attendees to listen and learn from automotive advertising and auto industry experts who will address shared issues in a problem/solution format.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station, WAAOL – All Automotive Advertising News All The Time, featured on AdAgencyOnline.Net has been very vocal in his support of the 5th Digital Dealer Conference.
The “Lunch With Phil Discussing Automotive Advertising”
show that ran Wednesday, August 13th on www.adagencyonline.net and www.blogtalkradio.com/adagencyonline interviewed Michael Roscoe, the host of the 5th Digital Dealer Conference. The show promoted the conference as an extension of the philosophy of AdAgencyOnline.Net that a “Rising Tide Floats All Boats” and that the shared solutions offered at the conference will help stabilize a struggling auto industry.
Philip Zelinger will be speaking at the conference for the third time in as many years
. The seminar scheduled by Philip Zelinger is titled: “Marketing CPOV Vehicles vs. New or Pre-Owned In A Credit Challenged Auto Industry” and sub-titled: “Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.” The subject summary posted on the 5th Digital Dealer website describes the seminar as follows, “The auto industry is challenged by the credit crisis along with “upside down” customers who are hit before, during and after their purchase in a shrinking economy. The solution lies in solving the problem before the new car customer is forced to “settle” for a pre-owned vehicle. This seminar will solve the problem from the customer’s perspective as well as the auto dealers. “Before” - by applying inventory management software that evaluates trade-ins and manages pre-owned inventories including the purchase of CPOV vehicles that fit demand based on actual dealer historical sales data, “During” – with desking applications in both the real and the virtual showrooms that simultaneously surface and solve the problems and “After” – by structuring the deal with “menu selling” based payment plans to maximize R.O.I. for the dealer, minimize negative equity and preserve income in Fixed Operations using a CRM linked to a V.O.I.P. telephony system and DMS.”
The following links provide additional information on the conference and the seminar:
Automotive advertising vendors that have been reviewed by Philip Zelinger in interviews with their representatives on blog talk radio shows on AdAgencyOnline.Net include
LeadConverter, Laser Stream Video, Ai Dealer, ADP
, BZ Results, CarFolks.Com
, NeoSynergy, eBayMorors.Com, NADA-24, Gumiyo, SiSTeR Technologies Video CarLot, Kihon Media, The Automotive Broadcasting Network
, (ABN), vAuto
and most recently EveryCarListed.Com
with a growing list of representatives from nationally recognized automotive advertising vendors scheduled to be featured in the coming months. Many of these vendors will be attending the 5th Digital Dealer Conference
as speakers and/or exhibitors.
In addition to automotive advertising vendors, fellow automotive advertising experts have joined Philip Zelinger on blog talk radio shows featured on WAAOL.
Noteworthy examples include Ralph Paglia, The National Director of Digital Marketing for ADP and the host of his own auto industry networking portal – Automotive Digital Marketing, (ADM), Jared Hamilton, former auto dealer and host to DrivingSales.Com
, Jeff Kershner, ecommerce Director for The Mile One Automotive Group and host to DealerRefresh.Com
and Jim Ziegler, renowned speaker and consultant to the automotive advertising industry.
For additional information on AdAgencyOnline.Net or any of the automotive advertising vendors featured on their automotive advertising portal visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”