Philip Zelinger To Discuss Automotive Advertising At The 5th Digital Dealer Conference

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of a free automotive advertising resource/networking portal – www.adagencyonline.net . Mr. Zelinger is a recognized authority on automotive advertising which earned him an invitation to host a seminar at the 5th Digital Dealer Conference to be held at the Gaylord Texan Resort in Grapevine, Texas October 6th through October 8th. Automotive advertising insiders that support AdAgencyOnline.Net have already booked their flights based on their respect for the conference and the opportunity to listen and learn from Mr. Zelinger as he discusses the auto industry and the recent shift to online automotive advertising.

AdAgencyOnline.net features a blog talk radio station, WAAOL – All Automotive Advertising News All The Time, that is hosted by Philip Zelinger. The shows focus on automotive advertising technologies and applications that “blur the line between the real and the virtual world.” The “Lunch With Phil Discussing Automotive Advertising” show that ran today, Wednesday, August 20th on www.adagencyonline.net and www.blogtalkradio.com/adagencyonline was an encore presentation of an interview with Michael Roscoe, the host of the 5th Digital Dealer Conference, that ran last Wednesday. The show was repeated to allow site visitors another chance to hear Philip Zelinger and Michael Roscoe recap the events that are planned at the conference. The conference is a real world extension of the online resources provided by AdAgencyOnline.Net. It provides an opportunity for regular site visitors to meet Philip Zelinger in person as he will be speaking at the conference for the third time in as many years.

Automotive advertising agencies and their auto dealer clients are looking for ways to deliver more for less in a shrinking auto industry. AdAgencyOnline.Net presents “best practices” to help automotive advertising agencies maximize the R.O.I. for their auto dealer clients. The 5th Digital Dealer Conference is designed with a similar focus for attendees. The opportunity for site visitors and attendees to listen and learn from automotive advertising and auto industry insiders who have been invited to address shared issues in a problem/solution format is a common theme for both of these venues.

Philip Zelinger will be hosting a seminar titled: “Marketing CPOV Vehicles vs. New or Pre-Owned In A Credit Challenged Auto Industry” and sub-titled: “Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.” The summary on the 5th Digital Dealer website explains the seminar in detail, “The auto industry is challenged by the credit crisis along with “upside down” customers who are hit before, during and after their purchase in a shrinking economy. The solution lies in solving the problem before the new car customer is forced to “settle” for a pre-owned vehicle. This seminar will solve the problem from the customer’s perspective as well as the auto dealers. “Before” - by applying inventory management software that evaluates trade-ins and manages pre-owned inventories including the purchase of CPOV vehicles that fit demand based on actual dealer historical sales data, “During” – with desking applications in both the real and the virtual showrooms that simultaneously surface and solve the problems and “After” – by structuring the deal with “menu selling” based payment plans to maximize R.O.I. for the dealer, minimize negative equity and preserve income in Fixed Operations using a CRM linked to a V.O.I.P. telephony system and DMS.”

The following links provide information on the 5th Digital Dealer Conference & Philip Zelinger’s seminar:

Conference: http://digitaldealer-magazine.com/issues/DD_conference_2007/index.shtml

Seminar: http://www.imakenews.com/dealerdpo/e_article001145342.cfm?x=bd2T08B,b5wRNyHw

Many automotive advertising vendors featured on AdAgencyOnline.Net as well as others that have appeared on blog talk radio shows on the portal are planning to attend the 5th Digital Dealer Conference as speakers or exhibitors. Some of the automotive advertising vendors that frequent AdAgencyOnline.Net that will likely attend the conference include LeadConverter, Laser Stream Video, Ai Dealer, ADP, BZ Results, CarFolks.Com, SmartWomenBuyCars.Com, DealMaker.Com, DrivingSales.Com, NeoSynergy, eBayMorors.Com, NADA-24, Gumiyo, SiSTeR Technologies Video CarLot, Kihon Media and a list of respected automotive advertising vendors scheduled in the coming months.

For additional information on AdAgencyOnline.Net or any of the automotive advertising vendors featured on their networking community visit www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”