AdAgencyOnline.Net is a free automotive advertising resource/networking portal that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time.
Every Thursday the popular show, “Lunch With Ralph Discussing Automotive Advertising” draws a growing audience of automotive advertising agencies, auto dealers and automotive advertising vendors who are invited to call in to learn about the “best practices” that are often shared on the portal.
In today’s show Ralph Paglia shared insights he learned at an auto industry forum – The 5th European Networking Group Automotive CRM Summit - held this week in Costa Mesa, CA.
Interesting campaign metrics comparing Cars.Com vs. AutoTrader.Com provided by The Germain Automotive Group were shared with the online audience that proved to be very enlightening. Philip Zelinger completed the show with confirmation of Ralph’s findings tied to added values provided by SiSTeR Technologies – Video CarLot as applied to Cars.Com and AutoTrader.Com through their established links with both vendors.
The analytics presented at the summit pointed out that the “costs per opportunity to do business” for Cars.Com was slightly over $60 while the comparable costs for a similar level of service at AutoTrader.Com was over $600.
That ten to one ratio was drawn from a limited sampling provided by only one dealer group but it surfaced the need to compare the relative costs of digital marketing services provided by third party lead sources and online service providers. Philip Zelinger took the statistics one step further by pointing out that the most valued analytic was in the final return on investment, R.O.I., realized by the auto dealer when all integrated selling processes and linked applications are factored into the equation. Mr. Zelinger cited the following example to drive his point home to the online audience of automotive advertising agencies to soften the blow of the raw data provided regarding Cars.Com vs. AutoTrader.Com, “SiSTeR Technologies Video CarLot automatically converts still pictures, such as those commonly posted on Cars.Com and AutoTrader.Com, into professional produced “feature/benefit” presentations. The resulting targeted message is better than any salesperson could possibly deliver in the limited time that a consumer is willing to invest during their online shopping trip. The added value of an opening and closing branding statement included in the video - the embedded search words in the video that fuel the included ”PushTube” feature that drives the video onto the search engines through SiSTeR Technologies dedicated API with You Tube - and the disclosure of information not otherwise visible through the link with informational sources like CarFax have been shown to increase the conversion rates of platforms like Cars.Com and AutoTrader.Com by up to 87%. Add that to the R.O.I. formula when evaluating these applications and you learn the true power of networking and the leverage realized by linking processes and applications.” Additional information on the Cars.Com vs. Autotrader.Com analytics and other facts presented at the E.N.G. summit will be posted on www.usaautocrm.com for those that are interested.
Added value through similar leveraged resources and networked strategic partnerships included references by Philip Zelinger to LeadConverter, CarFolks.Com, SmartWomenBuyCars.Com, Kihon Media and Gumiyo along with their “Mobile Ready Initiative.”
All of these companies are featured on AdAgencyOnline.Net as “preferred automotive advertising vendors” and the online networking community that ties them together through AdAgencyOnlin.Net is growing exponentially. Other automotive advertising vendors that have been featured on the portal’s blog talk radio shows include eBayMotors, NADA-24, DealMaker.Com, DrivingSales.Com, Krash Creative Solutions, Reora, Reach Local, Laser Stream Video and a number scheduled to appear in coming months.
The “Lunch With Ralph” show that sourced the information from the 5th E.N.G. Automotive CRM Summit can be downloaded as a podcast from either www.adagencyonline.net or the blog talk radio site – www.blogtalkradio.com/adagencyonline .
For additional information on any of the vendors referenced visit AdAgencyOnline.Net
and link on any of the vender logos posted on the portal. Automotive advertising agencies, automotive advertising vendors or auto dealers who would like to join or support the automotive advertising networking community are invited to contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”