Automotive advertising agencies have taken on the challenge to deliver more for less for their auto dealer clients and AdAgencyOnline.Net is helping them do it.
The FREE automotive advertising resource/networking portal hosts a blog talk radio station, WAAOL- All Automotive Advertising News All The Time
,” that features cutting edge automotive advertising applications designed to “blur the line between the real and the virtual showroom.”
Select automotive advertising vendors that deliver support services and/or online applications that integrate with proven selling processes in the real and the virtual world for auto dealers are posted as “preferred vendors” on the portal.
Automotive advertising vendors pending approval for the earned “preferred” status are invited to appear and answer live questions on the online blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,”
“Lunch With Ralph Paglia
” and the popular “Automotive Advertising Experts.”
The shows air weekdays between 12:00 Noon EST and 12:30 PM EST at www.adagencyonline.net and on the linked blog talk radio site www.blogtalkradio.com/adagencyonline .
The list of past and pending automotive advertising vendors featured on AdAgencyOnline.net includes start up vendors with new automotive advertising applications that provide “outsourced” resources for auto dealers struggling to cut expenses with reduced staff and improved processes.
The site also invites main stream products and services that are anxious to address the growing audience of decision makers joining the auto industry networking community. Featured vendors that have already appeared on the open automotive advertising forum include LeadConverter, SiSTer Technologies – Video car Lot, Ai Dealer, ADP
, BZ Results, NeoSynergy, Gumiyo, CarFolks.Com
, AdTel, DrivingSales.Com
, Laser Stream Video, SmartWomenBuyCars.C
om, Reach Local, Kihon Media and a number already scheduled to appear.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host to the automotive advertising portal as well as the related blog talk radio shows, explained the logic behind the site and the growing need for automotive advertising agencies to provide new world “virtual” solutions to old world “brick and mortar” problems that currently challenge the auto industry.
“Our shrinking economy has an upside, much like a forest fire burns off the dead wood to make room for new growth. The "downsizing" in staff and automotive advertising by dealers that can't support their fixed and semi-variable expenses in a shrinking auto market has forced dealers to take a fresh look at the importance of processes, the efficiencies being offered by developing new online applications and the support provided by "outsourced" management consulting services as well as specialized staffing needs now being offered in both the real and the virtual world.
Internet showrooms deliver an automotive advertising message tied to new applications that replicate proven real world processes with a special value and focus being placed on those that integrate both worlds. This new use and acceptance of virtual showrooms is a direct result of auto dealers forced to develop efficiency in their selling processes.
Similarly, forums like DrivingSales.Com, ADM and AdAgencyOnline.Net
provide FREE best practices and "think tanks" that decision makers at the dealership can reference to narrow down their search for solutions to shared problems.
The strategy suggested by AdAgencyOnline.Net is to leverage an automotive advertising agency’s resources by participating in open forums focused on the auto industry. The solution is to "hire" outsourced consultant/managers that have access to "staff" and support services as well as pre-screened applications with a proven R.O.I. that the agency monitors and manages for their auto dealer clients at a fraction of the cost of a full time in-house staff. Of course you don't want to throw out the baby with the bath water!
Preserving staff and morale at the dealership is a top priority, however, rather than dismantling customer support and eliminating selling processes as a result of limited onsite personnel the strategy should be to invest in "a-la-carte" services that have defined areas of responsibility with a built in guarantee of R.O.I. without the HR expense or exposure associated with full time onsite staff. Added savings are also realized in the reduced fixed operational expenses associated with providing them a work space and support services like phone, computers, etc.. Recognizing the problem - forced or otherwise, is step one. Finding and applying the solution is step two. Outsourcing the answer is my suggested solution!”
Philip Zelinger’s solution seems to be working as auto industry social networking sites like ADM now have over 1,250 members, DrivingSales.Com has already posted many forums featuring "best practices" and vendor reviews to point dealers in the right direction and AdAgencyOnline.Net has been enjoying explosive growth in attracting new independent affiliated automotive advertising agencies, preferred auto industry vendors and new auto dealer as well as auto industry vendor clients.
More specifically, auto dealer and vendor clients of Ad Agency Online have been able to "delegate" certain management and monitoring services to their affiliate automotive advertising agencies and vendor partners that report results back in real time to decision makers at the dealership. As a result, the dealership’s managers are free to focus on selling cars and service! Also, the R.O.I. on recommended applications and services to their clients is enhanced by the leveraged resources of AdAgencyOnline.Net applied to individual negotiations and their dedicated focus to insure that new opportunities are presented in a problem/solution format which insures that only the best survive.
The market is shrinking, but auto dealer clients of Ad Agency Online claim to have increased their individual market share as a result of the more efficient online and digital marketing systems they have installed and continue to manage. Of equal importance, the average absorption rate of their dealers is said to have increased 10% as a result of cross-selling opportunities developed through improved CRM and telephony functions tied to selling processes installed and monitored by their offices.
While all of this is the "end game" to support outsourced and consulting services for auto dealers the "strategy" has an equal value for affiliated automotive advertising agencies of AdAgencyOnline.Net that have claimed up to a 75% saving in fixed and semi-variable expenses with reduced HR exposure by "outsourcing" their broadcast and print production as well as media and market analysis through Ad Agency Online L.L.C.’s linked offices.
For additional information got to www.adagencyonline.net or contact Philip Zelinger directly at 1-888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”