Automotive Digital Marketing ProCom

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The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas

5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.

“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the world" was in in regards to mindsets toward Internet departments. I found it interesting that there wasn't a consistent message within the conference itself (i.e. this is the way we think you should do it) but rather, everyone had their own opinion. Don't get me wrong, I think the open sharing of ideas is very important to a conference and I'm not advocating that everyone preach the same thing. It was more of an enlightenment on my part that there is still a wide range of ideas and processes that are happening throughout the country. It also fascinated me the range of actual practices and differing degrees of implementation that are occurring throughout dealerships (everything from the ‘Ralph Paglia’ progressive-types to the ‘my liners take my Internet leads and that's my Internet dept’ types.”
Arnold Tijerina
Internet Director
Moss Bros Auto Group
Colton, CA


ADM's Ralph Paglia will be a Featured Speaker at the 5th Digital Dealer Conference:

Digital Advertising: What is It and How Should We Measure It?
Yes Virginia, the world isn’t flat and there is no such thing as a $20 lead!

As more money gets shifted from traditional offline advertising media into online interactive media, the ability to create a wide variety of consumer experiences around receiving a dealer’s message brings new possibilities. What are a few of these new ways for dealers to engage car buyers and how do we measure what messages are more effective than others? This session will explore online advertising from the perspective of generating consumer engagement and creating a positive perception of the dealership, while debunking the myth of the $20 lead. Paglia will present the concept of Key Buying Activities (KBA) from a dealer perspective and how to track and measure them. The session will showcase actual dealership case studies and provide access to spreadsheets and document templates that attendees can repurpose for their own use.

Ralph Paglia currently serves ADP Dealer Services as the national director of Digital Marketing. Prior to working for ADP, he worked for Courtesy Chevrolet in Phoenix, AZ as its eBusiness director, where his team sold over 4,000 new and used vehicles to web generated leads in 2006. He has held positions such as OEM partnership executive for Reynolds and Reynolds, new car sales manager, used car manager, F&I director, general sales manager and general manager. He led the development and design of nationally implemented CRM and eBusiness programs for Ford, Honda, Mercedes-Benz, Toyota and other car companies. Paglia led the development of Ford’s BDC program, the Mercedes-Benz StarLeads CRM national implementation program, Honda’s iN Lead Management System dealer training, Toyota’s eCertified Dealer training program and the recently introduced Ford and Lincoln Mercury Digital Advertising Program for Dealers.
http://digitaldealer-magazine.com/issues/DD_conference_2007/speaker...

About the Automotive Digital Marketing Professional Community
The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,200 active members
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If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com


AGENDA NOT FINAL
Monday, October 6
9:00 - 11:15am

Internet Automotive Sales 101 - a Primer ("Newbie" Training)
A FREE, bonus session that serves as an introduction to Internet/technology-related sales

Todd Smith gives you a history lesson on the Internet/technology and automotive retail to bring you up to speed up to today, followed by David Kain's discussion of where it is today and where it's going in the near-term

11:15 - 12:00pm Lunch (on your own)

Conference Begins

INTERNET SALES TRACK
12:00 - 1:15pm

Internet Sales General Session:

The Complete Online Car Shopping Experience for Today’s Shoppers
A dealership guide on the holistic approach to selling cars in the automotive Internet age

1:30 - 2:45pm
Internet Sales General Session:

Applying Polk Research Findings to Convert Online Shoppers to Sales
Learn to increase conversion based on consumer expectations for Internet lead marketing

2:45 - 5:00pm Exhibit Hall Open
5:00 – 8:00pm Opening Meet and Greet Reception Appetizers in Exhibit Hall SPONSORED BY: NeoSynergy
Opening Meet and Great Reception Bar in Exhibit Hall SPONSORED BY: TK Carsites

Tuesday, October 7
7:00 – 8:00am
Breakfast in Exhibit Hall SPONSORED BY: AutoTrader.com

8:00 – 8:50am
Keynote Speech (To be announced)

INTERNET SALES TRACK

PREOWNED TRACK

FIXED OPERATIONS TRACK

9:00 - 10:15am

Technology – What is Driving the Sales Needle?
From the Best of the Best…

Centralizing Internet Operations in a Multi-Point Group
Increase ROI through a streamlined, uniform process

Running a Consolidated Business Development Center
Setting up five or more rooftops with one BDC

Put the Fun Back into Selling over the Internet
Get your dealership to close 20 to 23 percent of all your Internet leads and make it more profitable than the walk-in business

Only the Strong Survive: Outsmart your Competition in this Turbulent Market
Discover your “new core” inventory and how to leverage it to close more appraisals and drive more traffic

Vehicle Personalization is About Selling and Servicing More Vehicles
Why you need to get your accessories out of the parts department and into the showroom and service drive

10:15 - 10:45am
Refreshment Break in Exhibit Hall

10:45 - 12:00pm
The Internet Marketing Exorcism
Channeling your ad dollars for huge profits

Best Practices in E-mail Marketing
Down economy? Get back to basics

Up Trend – Down Market
A penny saved is a dollar earned – smart ROI from people to process on group level

The Evolution of the Retail Market
Changing the sales process to fit today’s market

Used Car Database Marketing: Learn, Target, Sell
Learn how to market pre-owned vehicles to your past sales and service customers effectively

Online Service Reservations
Driving retention by mapping OSR to customer needs

12:00 - 1:30pm Luncheon in Exhibit Hall SPONSORED BY: Cars.com

1:30 - 2:45pm
Marketing through Mobile Phones:
The Power of the Newest Mass Media

14 Marketing Disciplines Explained, Demystified and Ranked for Systematic Growth
Systematically dissect and understand the barrage of Internet marketing options competing for your budget, so you can make effective strategic decisions to maximize your stores growth

Chat your Way to Automotive Sales
Using chat to engage visitors and increase sales and customer satisfaction

Digital Advertising: What is It and How Should We Measure It?
Yes Virginia, the world isn’t flat and there is no such thing as a $20 lead!

Where Have All The Good Times Gone?
Stop selling and start delivering: seven straightforward changes your dealership and pre-owned Internet department can make that will guarantee higher customer satisfaction and increased pre-owned deliveries

Personalizing your Consumer's Experience
Differentiating yourself from the competition

3:00 - 4:15pm
Make your SEO, SEM, Web 2.0, Video SEO and All Online Marketing Efforts Matter!
Get more/better leads from your web site and all online classifieds

Understanding and Selling to the Unique Buying Motivations of the Internet Customer
Managing the conversation to set more appointments, overcome customer concerns and sell more cars now!

Developing a Winning Online Sales Strategy
How to effectively increase closing ratios, create predictable sales results, and leverage technology

Sit at the Table with the Best Odds
Help your prospects find you. Increase your odds of success by betting the smart money and playing where the odds are the best.

Used Car Management Metrics for the New and Used Car Internet Market
Developing effective strategies for Internet marketing and merchandising

Harnessing the Power of Text Messaging
A primer for building your mobile communications strategy

4:15 - 5:15pm Refreshment Break in Exhibit Hall
5:15 - 6:30pm
The Lights are Out and Nobody is Home
Driving traffic and increasing opportunities

Our Focus May Be on the Technology, but it is Still our ‘Soft Skills’ that will turn Internet Shoppers into Buyers

Your Best Online Presence in 2009
Tips, tools, and best practices to attract customers to your online turf in 2009 and beyond

In the Trenches
How to win the Internet war against your local dealers and battle your Internet shoppers when they are behind enemy lines

How to Appraise in a Highly Competitive New Car Market

Building Robust Content, Internet Correspondence and Data Base Management
Maximizing your dealership communication open rates to past, current and future customers
6:30 - 8:30pm
Opening Meet and Great Reception Bar in Exhibit Hall SPONSORED BY: Kelley Bluebook

Wednesday, October 8
7:00 – 8:00am
Breakfast in Exhibit Hall

INTERNET SALES TRACK

PREOWNED TRACK

FIXED OPERATIONS TRACK
8:00 - 9:15am

Session Pending

Session Pending

Vehicle Transportation Services and the Internet
The “link” to building a broader customer base

Understanding the Basics of Web Advertising
Why dealers don’t fully understand the ins and outs of advertising on the Internet

Marketing CPOV Vehicles vs. New or Pre-owned in a Credit-Challenged Auto Industry

Drive Consumers Back to your Store
Ensure that your fixed operations brand and process align with your customers’ desires

9:30 - 10:45am
Session Pending

The Four Pillars of Online Process
How to drive peak performance and Internet sales results

Managing for Profitability
Tracking and measuring media value in the online age

Why Most Dealers Can’t Solve the Internet Puzzle
Shaun Raines

The Changing Environment of Pre-owned Vehicle Marketing
New techniques for marketing your inventory on the Internet
Session Pending
10:45 – 11:15am

Refreshment Break in Exhibit Hall
11:15 - 12:30pm
Session Pending

Session Pending

Session Pending

Session Pending

Session Pending

Session Pending
12:30 – 3:00pm Last chance to visit with exhibitors

AGENDA NOT FINAL

Dress: Business Casual
Please note this is a preliminary schedule.
Session times, exhibit hall times and other events are subject to change.
Name Badges Are Required For Admission To All Functions

Views: 2

Tags: 5th, Center, Conference, Dealer, Digital, Exposition, Gaylord, Grapevine, Resort, Texan, More…Texas

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Join Automotive Digital Marketing ProCom

Comment by Ralph Paglia on August 15, 2008 at 11:07pm
August 4, 2008
Digital advertising: What is it and how should we measure it?

Dealer Communications announces an engaging session on digital advertising at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008.

As more money gets shifted from traditional offline advertising media into online interactive media, the ability to create a wide variety of consumer experiences around receiving a dealer’s message brings new possibilities. What are a few of these new ways for dealers to engage car buyers and how do we measure what messages are more effective than others? This session will explore online advertising from the perspective of generating consumer engagement and creating a positive perception of the dealership, while debunking the myth of the $20 lead. Paglia will present the concept of Key Buying Activities (KBA) from a dealer perspective and how to track and measure them. The session will showcase actual dealership case studies and provide access to spreadsheets and document templates that attendees can repurpose for their own use.

Ralph Paglia currently serves ADP Dealer Services as the national director of Digital Marketing. Prior to working for ADP, he worked for Courtesy Chevrolet in Phoenix, AZ as its eBusiness director, where his team sold over 4,000 new and used vehicles to web generated leads in 2006. He has held positions such as OEM partnership executive for Reynolds and Reynolds, new car sales manager, used car manager, F&I director, general sales manager and general manager. He led the development and design of nationally implemented CRM and eBusiness programs for Ford, Honda, Mercedes-Benz, Toyota and other car companies. Paglia led the development of Ford’s BDC program, the Mercedes-Benz StarLeads CRM national implementation program, Honda’s iN Lead Management System dealer training, Toyota’s eCertified Dealer training program and the recently introduced Ford and Lincoln Mercury Digital Advertising Program for Dealers.

This is just one invaluable session available at the 5th Digital Dealer Conference & Exposition in Grapevine, Texas on October 6-8, 2008.

www.DigitalDealerConference.com

Don't wait to register...the last four Digital Dealer Conference & Expositions SOLD OUT!

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