Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a simple price. Funny thing that when surveyed after the purchase, customers generally rank price as the 3rd most important criteria for making the decision to buy!

Some dealers already know this is the wave of the future (or more appropriately, the wave of the right 'now'). What if Circuit City took all their prices off their website? Would customers call or drive on down to the store to get the price on that 42' LCD TV? No they wouldn't, they'd just go to and get a price. Does anyone think that's what car shoppers do now? If you said yes, you'd be correct.

It's just a matter of time before all car dealers open up and give the consumer what they are looking for.

Views: 41


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Stanley Esposito on October 31, 2008 at 8:12pm
I cannot agree more! I would love to talk to you about your program. I am at a dealer that features nine brands and pre-owned under one roof. I do give the best price upfront I think it would be great if it is automated. To be honest I think it would be great if all my competition had rednumbat. It would make it easy to beat everyones price within the same format!

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service