Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net’s
online blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– has come up with a win-win formula for automotive advertising agencies, their auto dealer clients and the automotive advertising vendors that are featured on the online automotive advertising networking community.
Philip Zelinger explained his unique business plan that developed the opportunity for his affiliated independent full service automotive advertising agencies and their auto dealer clients to link with selected automotive advertising vendors to maximize the R.O.I. for all parties.
“Automotive advertising agencies must expand their areas of responsibility to better serve their auto dealer clients. There are many ways to improve the R.O.I. for our client’s automotive advertising dollars. In this troubled economy our clients are demanding more for less so we have to give it to them. To maximize the R.O.I. for our services our affiliated automotive advertising agencies function as “consultants” when selecting and negotiating with key vendors to improve processes for our auto dealer clients in both the real and the virtual world that is developing on the World Wide Web. I started collecting “best practices” during my 25+ years as a general manager and dealer principal investing my own money. My ability to negotiate the “best deal” was enhanced over the past seven years when I applied the leverage of Ad Agency Online to negotiate for the independent automotive advertising agencies linked through our online communication and distribution operating system. We posted the most recent vendor negotiations on our internal site to our affiliated automotive advertising agencies. They then passed on two or three comparable solutions with our pre-negotiated savings to their auto dealer clients.
When we opened AdAgencyOnline.Net to the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs” we continued the practice.
Given the open nature of the Internet our audience expanded to include visiting representatives from O.E.M.s and developing automotive advertising applications that saw our online community as a platform to discuss best practices and to present new cutting edge automotive advertising technologies and applications to site visitors, as well as our own clients and affiliated automotive advertising agencies. That’s when it got interesting!
Ad Agency Online, L.L.C. began accepting automotive advertising vendors as clients - first in formal reseller agreements and then as their agency of record.
We began by representing a diverse mix of applications like LeadConverter, Laser Stream Video, Ai Dealer, Gumiyo, NeoSynergy, CarFolks.Com
to name a few of the earlier formal agency/public relations/reseller agreements. Newer relationships with varying degrees of shared interests include “preferred vendors” and invited guests who appeared on our blog talk radio show, Automotive Advertising Experts. Some of the automotive advertising vendors featured on AdAgencyOnline.Net
in this manner include ADP
, BZ Results, eBay Motors
, AdTel, SiSTer Technologies – Video Car Lot, DealMaker.Com
, Reach Local and Reora with many more waiting to appear on our portal and earn our recommendation.
Once we bridged the gap between the “buyer and the seller” with the automotive advertising applications that were maturing on the Internet we enhanced our value to both sides of the table.
Our affiliated automotive advertising agencies had nationally negotiated rates and priority relationships with key vendors and we were enjoying a direct relationship with auto industry insiders who were shaping the future of the auto industry that were equally benefitted by the new business and exposure that we were able to extend them through our online networking community. That’s what I call a WIN-WIN scenario!”
Automotive advertising agencies, auto dealers and now auto industry vendors that want to take advantage of the leveraged resources offered by Ad Agency Online, L.L.C. are invited to visit www.adagencyonline.net to learn more about shared opportunities or to contact Philip Zelinger directly at 1-888-796-2228.
To quote Philip Zelinger, “Help is only a click away!”