Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

What benefits do Loyalty Programs Bring?

All loyalty programs should provide a few direct, tangible benefits which depend on the program’s structure, the nature of the industry and even the state of a company’s brand.

In general, there are three core benefits fo Loyalty Programs:

1. The Attrition Benefit: There should be a boost in Customer Retention.
2. The Lift Benefit: There should be an increase in the amount customers spend.
3. The Acquisition Benefit: There should be a gain in the rate at which a company attracts new customers.
For the three items above, here is what our customers are seeing:

1. The Attrition Benefit: Members of our customers Programs visit our Customers 8% more than all customers visit.
2. The Lift Benefit: When Members visit, they spend 39.8% more than all customers.
The Acquisition Benefit: Our customers boast that they can close deals 7.5% more than before the implementation of the Program.

What is your Company doing for your Customer Loyalty? Is it benefiting you through less attrition, more spend and more new customers? Find out more at re:member group.

Views: 37

Tags: Loyalty, Marketing, Programs, Rewards

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service