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What benefits do Loyalty Programs Bring?

All loyalty programs should provide a few direct, tangible benefits which depend on the program’s structure, the nature of the industry and even the state of a company’s brand.

In general, there are three core benefits fo Loyalty Programs:

1. The Attrition Benefit: There should be a boost in Customer Retention.
2. The Lift Benefit: There should be an increase in the amount customers spend.
3. The Acquisition Benefit: There should be a gain in the rate at which a company attracts new customers.
For the three items above, here is what our customers are seeing:

1. The Attrition Benefit: Members of our customers Programs visit our Customers 8% more than all customers visit.
2. The Lift Benefit: When Members visit, they spend 39.8% more than all customers.
The Acquisition Benefit: Our customers boast that they can close deals 7.5% more than before the implementation of the Program.

What is your Company doing for your Customer Loyalty? Is it benefiting you through less attrition, more spend and more new customers? Find out more at re:member group.

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Tags: Loyalty, Marketing, Programs, Rewards


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