Conventional automotive advertising has been redefined by AdAgencyOnline.Net to include today’s cutting edge automotive advertising technologies and Internet based applications along with yesterday’s broadcast and print media. Most automotive advertising agencies have already learned to direct their automotive advertising to both their real and virtual auto dealer showrooms but in today’s shrinking auto industry that isn’t enough to guarantee survival.
Many franchised car dealers are losing money in their new car operations and status quo won’t keep them from being on the wrong side of the current downsizing of the retail auto industry brought about by our faltering economy.
AdAgencyOnline.Net took their role as an automotive advertising agency one step further on today’s “Lunch With Phil” show featured on their blog talk radio station, WAAOL, All Automotive Advertising News All The Time.
Philip Zelinger reminded their affiliated automotive advertising agencies, auto dealer clients and visitors to their FREE automotive advertising resource portal that the only constant between the past, present and the future in both the real and the virtual showroom is people and that is the asset that requires the most attention in today’s shrinking economy and auto industry!
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal - recapped the preferred vendors listed on the automotive advertising portal as one way to maximize the efficiency and R.O.I. for their automotive advertising dollars for auto dealers who have been forced to reduced staff to cut expenses.
To quote Mr. Zelinger, “People are more important than processes so when you reduce the amount of people serving your customers you better improve your processes and your relationship with the people that remain or get your “Auto Dealership For Sale” sign ready. Auto dealers need to install processes that integrate their virtual showroom with proven processes that already exist in their real showroom to increase sales and assist their remaining staff to efficiently walk customers through their shopping experience. Online applications like LeadConverter monitor your virtual showroom and provide an instant “meeting and greeting” as well as an ”Initial T.O.” with their real time click to call feature. The ability for online customers to “pre-qualify” themselves with the use of an outsourced BDC staff provided by LeadConverter frees up an auto dealer’s staff to focus on the customer when they show up in the real world to purchase or service their vehicle. Ongoing real world processes like “feature benefit presentations” and “Exit T.O.s” can be replicated on the virtual showroom by Laser Stream Video with their professional spokes models and “Site Boomerang” application with similar efficiency and enhanced R.O.I. for both the auto dealer and the remaining sales staff. Desking procedures are a critical step in negotiations in the real world and Ai Dealer provides an online shopping cart and self serve desking tool that allows site visitors to build their own deal before tying up a sales person in preliminary shopping questions. Kihon Media provides an ongoing communication with existing customers in an auto dealer’s DMS with a quarterly magazine delivered via email and a link to a third party website with content designed to maintain a relationship first and to deliver referrals and future business in fixed operations second. Relationship selling is a proven real world wisdom that Kihon media is taking to the Internet without straining an auto dealer’s staff or processes. CarFolks.Com
is a social networking site that allows an auto dealer to monitor and manage his online reputation and deliver his automotive advertising message via “word of mouth” which is widely accepted as the best automotive advertising method there is – referrals! SmartWomenBuyCars.Com
is a third party website and training program that extends an auto dealer’s automotive advertising message to a targeted audience of women car shoppers and trains an auto dealer’s staff to apply “best practices” in earning their trust in order to earn their business. That kind of training support and specialized third party lead source builds relationships with both the consumer and the staff in a highly prized market segment – women! Other preferred vendors like ADP
, BZ Results, eBay Motors
NeoSynergy and Gumiyo along with pending reviews of auto industry vendors like AdTel and G2PN have earned recognition on the portal as a result of the enhanced R.O.I. that they provide to our affiliated automotive advertising agencies and auto dealer clients. All of these investments in online processes integrated into proven real world processes are designed to maximize efficiencies in both the real and the virtual showroom and to support an auto dealer’s staff to improve customer retention as well as employee retention. In today’s auto industry you can’t have one without the other!”
Automotive advertising agencies and auto dealers are invited to listen and learn best practices in automotive advertising by visiting www.adagencyonline.net .
The FREE automotive advertising portal hosts blog talk radio shows, online Dealer 20+ Groups
, provides posted creative or links to preferred auto industry vendors that promise to blur the line between the real and the virtual showroom using cutting edge automotive advertising technologies and applications. Ad Agency Online
is also a preferred vendor on the site providing full service automotive advertising, public relations and consulting services to auto dealers using their proprietary online communication/distribution operating system linked to a national network of affiliated independent automotive advertising agencies and auto industry production partners. Automotive advertising agencies, auto dealers and auto industry vendors who wish to join the online networking community are suggested to contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, “Help is only a click away!”