Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get the results you need!
One of the most important things you can do after your new app launches is to educate your employees about the benefits of using the app. Have each of your employees download the app to their own smartphone so they can show their customers just how easy it is to use.
Use time that customers spend waiting to help them download the app and show them how to use it. You can even help them schedule their next maintenance appointment while they wait.
You spend time cultivating your contact list, now it’s time to use it! Send an email to your customer list introducing the new app. Be sure to include instructions on how to download the app for different types of phones as well as links to the compatible app and tell them why the new app will benefit them.Reach people who are already browsing your mobile site by adding a prominent ‘Download our App’ button at the top of the homepage. People who are already browsing your website on their smart phone will appreciate a better browsing environment for their phone.
Use Social Media to spread the word! Post a link to the app on your Facebook, Twitter, Blog and anywhere else you have a following.
No matter what business you’re in, people love a good freebie! Create a customer loyalty program to help retain current customers and incentives through your app. With Local Search Group’s mobile apps, customers can use their app to scan a special QR code to track transaction history.
Use QR Codes in your store to help people download your app. You can create different QR codes for each compatible device so customers can download your app with ease.
Once customers have downloaded your app, keep them coming back for more. Local Search Group’s apps allow you to send push notifications to everyone who has downloaded your app with special reminders. If you have a big sales event coming up, a push notification can be the reminder customers need.