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Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising spend is the recently reported 4th Qarter of 2007. It is safe to say that the record set in the last quarter of 2007 will most likely be surpassed within the next few quarters!

Randall Rothenberg, president and CEO of the IAB "We continue to experience significant growth and vitality in interactive marketing, media and advertising... (and) expect growth to continue, as... marketers find more and more innovative ways to reach them through digital media."

David Silverman, partner, Assurance, PricewaterhouseCoopers "The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued growth in the future." said "The cyclical fourth quarter to first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not so unexpected first quarter slowdown in the growth of online advertising."

Internet Ad Revenues (annually, except 2008 1st Quarter)

Year - Ad Revenue (Millions $)

1997 - $907

1998 - $1,920

1999 - $4,621

2000 - $8,087

2001 - $7,134

2002 - $6,010

2003 - $7,267

2004 - $9,626

2005 - $12,542

2006 - $16,879

2007 - $21,206

2008 - (1st Q) $5,792

Translated into annual dollars, if the first quarter of 2008 is equal to the remaining 3 quarters, the total Internet Advertising spend for 2008 would come in at $23,168,000,000. That would bring 2008 in with almost $2 Billion in revenue growth, which may be unlikely due to worsening economic conditions. Whether or not the quarter is predictive of the remaining year, the growth over the same quarter in 2007 certainly puts the first quarter of 2008 into perspective.

Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net), June 2008 (see below)

Internet advertising revenues reached $5.8 billion in the first quarter of 2008 - an 18.2% increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s record $5.9 billion, the Interactive Advertising Bureau (IAB) said.

“The cyclical fourth-quarter-to-first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not-so-unexpected first-quarter slowdown in the growth of online advertising,” said David Silverman, partner, Assurance, PricewaterhouseCoopers (PwC).

The New Media Group of PwC produced the “PwC/IAB Internet Advertising Revenue Report” for the first quarter.

“The fundamentals of interactive advertising spend continues to be positive, and I would expect to see continued growth in the future,” Silverman said.

That sentiment was echoed by Randall Rothenberg, president and CEO of the IAB: “We expect growth to continue, as consumers spend more and more time online, and marketers find more - and more innovative - ways to reach them through digital media.”


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Tags: 2008, 2nd, Advertising, Best, Ever, Internet, Q1, Quarter, Recorded!, Revenue, More…Shows, Tracking, Twelve, Years, as, of, the

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Comment by Ralph Paglia on June 24, 2008 at 5:49am
I believe these are global numbers when they come rom IAB...
Comment by David Ruggles on June 23, 2008 at 2:32pm
Do we know if these numbers are for the U.S. or world wide?

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