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Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:

"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the words and phrases that your buyers use. Think about how the people you want to reach are searching, and develop news release content that includes those words and phrases."

Not sure how to figure out what keywords apply? Think of how you describe what your dealership does, what it sells and the kinds of services it provides to car buyers and car owners. Boil that down to a few words. What words are left? Those are likely your keywords.

From this list, brainstorm more keywords your future customers might be searching for:

Ford Dealer
Ford trucks
Ford cars
Ford warranty repairs
Ford repairs and service
value of a trade-in
auto loans
car loan interest rates
Ford Phoenix

PR Tips: Don't overlook both singular and plural words. People search for both, so use both.

Once you have your keywords, sprinkle your press release with these words. This will help the search engines assist people in finding you as the solution to their problem!

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The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

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Tags: Drive, Keywords, Press, Releases, Traffic, Using, in, to

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