Automotive Digital Marketing

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Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

Kelley Blue Book eNetwork Brunch

Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.

You will leave knowing:

6 simple, ready-to-use, proven ways to maximize pre-owned visibility and sell
more cars NOW!

How to immediately outsmart your competition by directing shoppers to your
Web site, to your inventory, to your dealership!

How to manage, merchandise and price inventory to double your online visits

How to "Manage the Phone Conversation" to set more appointments,

overcome objections, and sell more cars NOW!

How to use tools like and CARFAX to build credibility for retail
sales and reduce expectations on trade allowances

How to expand your reach using Ebay and Craigslist

How to use digital marketing tools to buy Internet, radio, and TV advertising
more cost-effectively than ever before

Your competition will be there – make sure you are, too!

Thursday, June 12, 2008

Embassy Suites - Outdoor World, Grapevine, TX
2401 Bass Pro Drive, Grapevine, Texas 76051

9am - 1pm
Breakfast served at 8:30am
Lunch will also be provided

Who Should Attend
• Internet Managers
• Used Car Managers
• Marketing & Advertising Personnel
• General Managers


Click Here to Register!

Space is limited! Register by June 4!

Guest Speakers

Rob Lange
Rob Lange
National Sales Training Director
Kelley Blue Book

Jay Luna
Jay Luna
Process Improvement Manager

Mark Burack
Mark Burack
Executive Vice President of Sales
Liquid Motors

Ralph Paglia
Ralph Paglia
Director -
Digital Marketing
ADP Dealer Services

Life Creates Car Shoppers. We Turn Them Into Car Buyers.

©2008 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book,, and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc.

To subscribe to future Kelley Blue Book communications, please send an email to

Ralph Paglia will be presenting his case studies based on using web based media buying tools to acquire radio, TV and newspaper advertising more cost effectively than through traditional buying channels. Ralph is the creator of the automotive industry's most popular online community for digital marketing professionals at

Here is a download link to review Ralph Paglia's presentation slides:

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Tags: 12, 2008, Blue, Book, Brunch, Dallas, June, KBB, Kelley, TX, More…automotive, best, eNetwork, practices, sales


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