Automotive Digital Marketing

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Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:

When customers leave your dealership, whether they are happy or disappointed they will be talking about the experience with family, friends, and co-workers.

The Internet is fertile ground for sharing experiences, and consumers are rating everything from hotels, air travel and restaurants to the performance of the local pet groomer. Consumer Reports has been rating vehicles, electronics and appliances for years.

Sites like MySpace, FaceBook, and YouTube draw in millions of Internet users everyday. Members share their feelings about what they love, hate and other causes they are passionate about including how they feel about their vehicles and the car buying experience. It was only a matter of time before auto retailers would be rated too. The only problem is, those sites are not business friendly and offer little opportunity for networking to promote business and allow auto retailers a voice. is different from any of the current social networking sites. CarFolks initiates the conversation about auto retailers and the vehicle buying process. It is the first online community that brings together consumers, auto retailers, their sales and service personnel and representatives from the manufacturers to share ideas, information and develop a way to make the car and truck buying experience more enjoyable.

Research has shown that consumers are just as likely to rate great service as they are to rate bad service. Quite simply the more customers you invite to rate you on the CarFolks community, the more positive comments you'll garner on your ratings page; making your store more desirable to consumers.

CarFolks wants and encourages auto retailers to be part of the conversation. Vehicle pricing online is very transparent, and most consumers know that any auto retailer can meet or beat any legitimate prices. With that being the case, consumers want to work with a retailer who will give them a great buying experience. CarFolks will offer online auto shoppers a way to find those dealers.

Click here to contact CarFolks about our auto retailer program. You can call at 877-292-6892 or visit their consumer facing web site at and check out what they are doing.

You can also download the latest advertisements being used to promote at the following URL: Here's a few thumbnails of the ads and download links to save and/or view the associated PDF brochure files:

Download PDF: WordofMouth-Adv2.pdf

Download PDF: CarFolks102.pdf

Download PDF: Your_Reputation.pdf

Download PDF: People_Are_Talking.pdf

About ADM
The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 900 active members
- There have been over 1751 photos uploaded and available for use by members
- There have been over 325 music tracks uploaded
- Members have uploaded over 440 videos to share
- There have been over 154 discussions started and ongoing
- Members have created more than 172 blog posts within their ADM provided blog space

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to:

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Tags: (CGC),, Consumer, Content,, Dealership, Generated, Management, Reputation, Sites, More…Using, advertising, digital, marketing


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Comment by J.D. Rucker on November 18, 2008 at 1:09pm
Here's another interesting article about Car Dealer Reputation Management.

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