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Ford and Lincoln Mercury Internet Lead Management Process Maps and Tools

Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:
Dealership_Internet_Metrics_Evaluation_Form.xls

Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for improvement in all lead management processes:
Dealership_Lead_Management_Metrics_Evaluation_Form.xls

Dealership Reference Guide Outlines the 2-180 day Internet lead follow-up process and ConsumerTRAC Top Priority mail fulfillment and follow-up activation steps after the postcards have been mailed:
Dealer_Lead_Management_Process_Reference_Guide.pdf

Five Key Drivers Card - A card to remind you to apply the five key drivers consistently:
Five_Key_Drivers.jpg

Follow-up Process Time line Reference tool that shows when and how to contact customers through the 2-180 day follow-up process:
Follow-up_Process_Timeline.JPG

In-Dealership Wall Reference Poster Contains posters on the lead purchase funnel; 2-180 day customer email process timelines; telephone call and post appointment setting process flow charts:
Dealership_Reference_Posters.pdf

Internet Annual Analysis Chart Tool to help track Internet leads annually:
Internet_Annual_Analysis_Chart.xls

Internet Process Best Practices Quick tips for the Internet lead management process:
Internet_Process_Best_Practices.doc

Lead Management Process Maps - Completed and blank process map posters for reference when developing your own lead management processesLead_Management_Process_Maps.pdf

Views: 2520

Tags: Ford, Internet, Lead, Lincoln, Management, Maps, Mercury, Process, Tools

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