US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content
report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of activity but very little money. eMarketer projects that the number of US User-Generated Content creators will rise to 108 million in 2012, from 77 million in 2007.
But, despite the projected growth in the numbers of content creators, the monetization of user-generated media has not materialized. Retail models have not caught on, either, and advertisers are reluctant to attach their brands to content that is, by its nature, unpredictable.
US User-Generated Content Creators, 2007-2012 (millions and % of Internet users)
—On Target and Up to Date
The User-Generated Content report
aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.