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eMarketer Report: How User-Generated Content Generates Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of activity but very little money. eMarketer projects that the number of US User-Generated Content creators will rise to 108 million in 2012, from 77 million in 2007.

But, despite the projected growth in the numbers of content creators, the monetization of user-generated media has not materialized. Retail models have not caught on, either, and advertisers are reluctant to attach their brands to content that is, by its nature, unpredictable.

US User-Generated Content Creators, 2007-2012 (millions and % of Internet users)

eMarketer Reports—On Target and Up to Date

The User-Generated Content report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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Tags: Ad, Content, Dollars, Generates, How, Report:, User-Generated, eMarketer


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