It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.
Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going to set you apart from the competition over a period of time. Where I am going with this is get into the idea of having Micro Sites to help generate more online leads, incoming phone calls, and walk-in traffic to your dealership. Micro Sites are all about branding your name and dealership. Micro Sites are very low over head, usally consits of a build fee, and yearly hosting cost. Once they are built they are yours and with good content, you well get good SEO over time and they will do the advertising for you with out any SEM.
SEM campaigns and Micro Sites are what I have been practicing for a couple of months now. For example GM came out with the GM Military Discount Program this month. I built a GM Military Discount Micro Site and used some of my SEM Budget to drive prospects to the site. From April 9th - April 23rd I Have received 46 leads from this use of SEM and Micro Site. Example of Micro Site: www.GMMilitary-Discount.com
Out of the 46 leads we have made 3 deals, and 1 working with a closing ratio of 6.5%. We spent $748.00 on that campaign at an average of $16.00 per lead that we own and not a third party. Cost per unit sold was $249.00. To make this work you have to be on your game. Another campaign I do that works well for us is our Courtesy Tent Sale Micro Site. We have a tent sale once a month so the week of the tent sale I create an SEM campaign to that Micro Site tha generates 20-30 leads for the tent sale event. Example of Tent Sale Micro Site: www.CourtesyTentSale.com.
Please feel free to contact me for more information on this result driven practice.
Micro Sites by NewtonDigitalMarketing.com
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