The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a large volume of positive reviews and statements. These positive reviews raise a dealer's overall score and push down the (older) negative report in both the CGC rating web site and the listings that show up on search engines. Basically, dealers need to drown out any negative reports with a far larger volume of positive reviews posted by actual customers. Dealers must be wary about filing more than one report from their facility becuase many of these sites track IP addresses and will punish a dealer who is caught filing false reports.
We would recommend that you invest in an http://www.DealerRater.com account, since it is becoming so popular, and then ask your happiest customers to post a review of your dealership.
http://www.Kudzu.com is also pretty big with people who use cable internet access and is worth the time to take a look.
Any way you go, this is an issue that is going to require more attention because car buyers are becoming more and more influenced by consumer ratings published on the web.
Director - Digital Marketing | OEM and National Accounts
ADP Dealer Services
505.301.6369 Cell | Ralph_Paglia@ADP.com
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