Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting.

The study was conducted by Radar Research online using an IntelliSurvey panel.

SEMPO now projects that North American search engine marketing (SEM) spending will grow to $25.2 billion in 2011 from $$12.2 billion in 2007.

"However, in light of the concerns about the overall economy, it's important to note some of this spending is the result of shifting marketing dollars from other offline and online marketing endeavors,” said Jeffrey Pruitt, president of SEMPO.


eMarketer projects that search engine marketing in the US alone will reach $13.6 billion in 2008.


Although SEM has been booming, there may be a spending limit for some marketers.

About three-quarters of respondents worldwide said they could live with further rises in paid placement prices, but three-quarters of that group said they were nearing a spending ceiling. Among those who said they could stand more price increases, more than half wanted those increases to be 30% or less.

The other question mark for the industry is how an economic slowdown could affect shopping-related searches by consumers. "Search marketing is all about consumers," said David Hallerman, senior analyst at eMarketer. "Where they go the money follows." Mr. Hallerman suggested that in this respect, search marketing was like the proverbial tree in the forest. "If a search engine serves up a text-link ad and no one clicks on it, does it still make someone money?"

Views: 31

Tags: Click, Cost, Eyeing, Growing, Keeps, Per, Prices, Search, Volume, as

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service