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Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convent.... For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net

My session will on from 3:15PM to 4:30PM on Wednesday April 23rd, the title and description follows:
Using Digital Marketing Tools to Buy Internet, Radio, Newspaper and TV Advertising More Cost Effectively than Ever Before - Ralph Paglia

Learn how to buy $125 prime drive time radio spots for less than $10 each!Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a fraction of the cost when purchased through conventional methods. Discover how you can regain or expand your competitive advantage by learning how to use the web to buy both online advertising and conventional media at far lower costs than ever before available to car dealers.

Ralph Paglia joined the ADP Dealer Services Division, headquartered in Hoffman Estates, IL as their director of Digital Marketing responsible for OEM and National Accounts in March 2007. He is focused on developing ADP’s Digital Marketing growth opportunities with car companies and enterprise level dealer organizations.

Prior to joining ADP, Ralph served as OEM Partnership Executive for the Reynolds and Reynolds Company of Dayton, OH. He left Reynolds to accept a full-time position at Courtesy Chevrolet in Phoenix, AZ as their CRM / eBusiness Director in August, 2005.

Paglia implemented marketing channels and sales processes at Courtesy Chevrolet that both GM and leading dealers have come to recognize as best practices within automotive digital marketing. While Paglia was at the helm of the eBusiness department, Courtesy’s total retail sales went over 11,000 vehicles in 2006. Over 4,000 of the 11,000+ total sales originated from Courtesy’s BDC and Internet sales teams. Paglia’s responsibilities at Courtesy Chevrolet included leadership of over 50 people who handled inbound and outbound communications with previous, current and prospective customers. Using the Phoenix market as his laboratory, he developed digital marketing practices that were successful and had never been previously deployed by a single-point dealer.

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