Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

1960s/1970s Japanese Collectibles See Increased Interest as of Late

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large American cars of the time.

"Over the last few years, collectors have shown increased interest in the first generation Japanese imports, such as Honda Civics.  For years these cars were overlooked, but have recently become sought after, especially since movies like the 'The Fast and the Furious' franchise have exposed cars like this, although generally newer models, to a wider audience," said Eric Lawrence, Director of Specialty Products at Black Book.

Here are a handful of Japanese Collectibles* that have appreciated in value in recent months:

  • Honda 1964-70 S600/S800 Coupe $30,000, Roadster $35,000
  • Honda 1973-78 Civic $15,000
  • Honda 1976-78 Accord $5,500
  • Mazda 1979-85 RX-7 $12,500
  • Datsun/Nissan 1967-70 2000 Convertible $20,000
  • Datsun/Nissan 1968-73 510 Sedan $8,500
  • Datsun/Nissan 1970-73 240Z Coupe $37,500
  • Datsun/Nissan 1975-78 280Z $25,000
  • Toyota 1963-78 FJ40 Land Cruiser $70,000
  • Toyota 1966-69 Sport 800 Coupe $25,000
  • Toyota 1967-75 Corona $18,000
  • Toyota 1969-73 Corolla $5,000
  • Toyota 1971-78 Celica $11,250
  • Toyota 1979-81 Supra Coupe $8,000


Let me know if you have any questions, or if you'd like to set up a call with Eric Lawrence to discuss further.

*Many of these vehicles are in clean condition with low mileage

About Black Book

Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit or call 800.554.1026.

Views: 60


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service