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15 Miles is the Magic Number for Automotive Geo-targeted Ads

You had the BEST AD EVER…and you showed EVERYONE. Results? 2 Clicks.

How does that make you feel?

...Maybe like this?

       

It’s okay. Some messages are better targeted to your local audience.

What is Geo-targeted Advertising?

Geo-targeted advertising is location-based advertising that helps you target a local market based on information such as zip code, IP address, or country/state/region.

What is the Most Effective Distance for Automotive Geo-Targeted Ads?

According to a recent report by Eyeview, automotive shoppers located within 15 miles or less of a dealership who received a geo-targeted ad were more likely to visit that dealership’s website within the next month than those who were farther away.

3 More Specifics About Geo-targeting You Need to Know and Use!

  • Automotive shoppers are traveling farther than usual for the perfect car and better consumer experiences. Even though geo-targeted ads work best at bringing in shoppers who are within 15 miles of your dealership, your website experience can still engage online shoppers who are 30 or more miles away.

If you are thinking about spreading your geo-targeted advertising radius to 30 miles, you should consider using advertising tactics such as a 10% discount to bring in more shoppers. A recent AutoTrader study said this type of discount would convince more than half of buyers to consider driving those 30 miles to your dealership.

Also, don’t forget that with ActivEngage live chat services, you can view location data for all of your website shoppers! By having your shoppers’ location details, you can have better conversations during the chat and develop a better relationship. You are also able to send them targeted incentives in exchange for a test drive, which encourages more shoppers to come to your store!

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Does your dealership use geo-targeted advertising to drive in more online traffic and sales? Let us know how it is working for you in the comments section below!

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