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14 Ways for Improving Customer Relationships

The customers are the main pillars for the sustainability of any business.
Through the customers, businesses are able to generate income and profits. Without enough revenue, the businesses cannot survive in the market. This shows the importance of cultivating good customer relationships. Listed below are some of the ways to improve customer relationships in your business.


It is very important to train your employees on how to approach the customers. This is crucial, especially for those customers visiting your business for the first time. They will judge the first impression shown by the employees. Employees need to attend to the customers with a friendly attitude. This attitude will create an easy access to creating a lasting relationship with customers.

Good environment

Customer relationships can be enhanced by making the environment of the business conducive for them. You will only be in constant relationship when the clients visit your business more frequently. It is essential to consider the comfort of your clients while in your business. Uphold a high degree of cleanliness within your business premises. People always shun visiting unhygienic places.



It is advisable to create a system that will enable the customers to share their feedback after receiving your services or products. Feedback from customers is important, especially when you are planning to retain them. The facts generated from their feedback will enable you to implement or offer what will solidify your relationship. Ensure the feedback system is highly accurate.

Act on their complaints

Be sensitive to the complaints of the customers. Dissatisfaction is what makes a majority of the customers to avoid products of a specific business. It is advisable to act on those elements causing distraction promptly. Delaying to eradicate the dissatisfying factors will make the clients abandon your business. Quickly act on the complaints given by the customers.


Show them you care

The customers ought to know that you care for them. A caring attitude will make them love your business more. Your relationship should not be based on the normal transactions; instead, find ways of making them fascinated. Do away with the perception that most customers have that businesspersons care. Have a caring attitude when settling their complaints and dissatisfactions too.


Offer discounts

One factor that changes the behaviour of customers towards businesses is their prices. Customers are also concerned about managing their finances. Their financial decisions will make them seek cheaper alternatives in the market. To keep them successfully in your business, it is crucial to offer discounts on various products. Discounts will also attract other customers within the market.


Seek their opinions

It is a goodidea to seek the sentiments of the clients regarding the quality of your products and service delivery. By seeking their opinions, they will feel important to the business. That will arouse a feeling of being part of the business. However, you must be prepared to act on their suggestions, opinions and ideas. It will not make sense to seek their opinions and fail to act.


Improve quality

Be dedicated to enhancing the value and the effectiveness of your products and services. Understand that your relationship is based on the product or services that you are offering. A poor-quality product will not support the retention of customers to your business. That will end your relationship with them completely since they will prefer buying a better product elsewhere.


Offer your contacts

It is wise to display your contacts and social media sites to the customers. The contacts will enable the customers to reach you whenever they have an issue. These contacts can be used to offer customer care services. Make sure the contacts are reachable to avoid frustrations from the customers that really need your assistance. This will highly enhance your relationship with them.


Easy accessibility of attendants

When the customers are already in your trade, ensure you have enough attendants to assist them with whatever they need. Having very few people to meet the demands of numerous customers is a bad idea. It will drive a majority of the customers away since it will lead to extremely poor services. Make the attendants accessible to every customer in the store.


Sharing information

Whenever you are doing something, it is prudent to share that information with your customers. This includes opening another branch or stocking additional products in the store. Sharing such information will make clients feel valued by the company. The information shared will also give the customers something to talk about. That can make them refer others to your business.


Enhance their shopping experience

Make the shopping experience of the customers amazing. Sometimes shopping can be boring since the customers will be used to the same routine. Interesting shopping experiences will make the consumers to be more loyal to your business. This is because they know they are likely to enjoy great services and amazing products whenever they shop at your store.


Offer giveaways

By offering giveaways, you will be creating goodwill with the customers. The goodwill of the customers will also result in a great reputation for your business. The giveaways can start up relationships with the customers that have just popped in your business. It is unbearable to lose customers that love your business for its generosity. Ensure the giveaways do not lead to losses.


Friendly charges

Be concerned about the amount of money the customers pay for your products. If you are willing to improve your relationship with them, you will impose a price that is affordable to them. Carry out a research on your target clients and know their financial status. Impose a cost that will enable them to acquire your services or products. Higher costs can drive them to a cheaper competitor.



Striving to establish a strong relationship with your customers ought to be based on what they desire. This is because the customers have the choice of either choosing your business or abandoning it. On the other end, you cannot abandon the customers since your business needs them to thrive. Hence, act on the above guidelines to build healthy relationships.

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Tags: Business, CRM, Media, customers, social


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Comment by Josh Whitlatch on April 24, 2017 at 8:30am

Great post! 

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