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1000+ people at the Digital Dealer Conference - and still looking for answers. Can you help?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.

Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for a great show”…”We had a blast”, encouraged me to follow closely the real-time reportage on Twitter, using the designated hashtag #dd9.

I thought “when everybody is showing such engagement in Social Media, everybody is using twitter on their smart-phones like it is a breathing reflex (frequent and persistent), carrying a flip cam or similar like it is their 3rd implanted eye, there should be actually no problem to find out for myself, who would have the most innovative products or “killer” services announced during the conference”…

Encouraged due to the mentioned facts above I decided to simply ask following question on Twitter using the hashtag #dd9:

Questions attendees, dealers. Did you’ve seen any product / service during the #dd9 so far which have blown you away? Who are they?

To make sure that the question would be noticed I decided further to post several (+10) variations throughout the days(s), hoping for a good outcome and inside views, what the vendor booths were showing.

Here are the Results: Nothing – Nada – Nilch – Zip – Null - Nichts.

Can you believe it that not one of the attending dealer personnel answered the question?

I received 4 (four!) vendor responses (PCG, VinSolutions, ADP and vAuto), which was alright, but what happened to all the other 850 attending dealers and possible 400 vendor personnel?

Does it show that the preaching done by speakers and presenters over the months “Social Media is about listening, engagement and answering” does not turn out to be valid? Is it because of the short attention span visitors develop during these conference days and are simply overwhelmed to find a clear answer?

What is it? Why could not one attendee or vendor answer this simple question, without promoting their own product?

Do you have an answer?

Views: 57

Tags: conference, dealer, digital


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Comment by VJ on October 20, 2010 at 7:55pm
Your answer and questions proofed - You are indeed crazy! And no: I am not feeling better and hate it having a throat like a basketball and a voice like Betty Davis. As I could here through my "dark" spy channels - VinLens was very impressive and I think that would be it for me.

And much do you want for the Sharp Stereo System?
Comment by Ralph Paglia on October 20, 2010 at 4:45pm
VJ - Looking at your post does raise several questions...
1. Why the lack of response?
2. I wonder if VJ is feeling any better?
3. Could this be an issue related to how, where and who is asking?
4. If 92% of all social media users never comment or post content, what % of dealers simply don't post?
5. If a dealer asked VJ the WIFM question, how would VJ respond?
Comment by Ralph Paglia on October 20, 2010 at 4:38pm
VJ - you're confusing me with somebody who sells stereo systems in NYC, there's very little crazy in anything I do... Irritating? To some... Annoying? To others... Empowering? To those that use what I say and do in their pursuit of automotive sales and revenue objectives... But "crazy" would only apply when people are on the wrong side of where I am going, and they lack any better explanation.
Comment by VJ on October 20, 2010 at 4:11pm
@Ralph - just go with C.R. = Crazy Ralph and everybody knows who we are referring too.
Comment by Ralph Paglia on October 20, 2010 at 2:46pm
VJ and AJ - Should I start going by the moniker "RP" instead of "DigitalRalph"? You guys are making me have "Two Letter Cool Name Envy"...
Comment by VJ on October 20, 2010 at 10:27am
Aj, I appreciate your insight and comment, and Stan - that is why people call me the VJnator

Comment by Aj Maida on October 20, 2010 at 9:22am
Vj, Of course everyone has a product that could help but no one has the "Magic Bullet". The three products/Vendors who I am taking Phone calls from are:; and The other is, I am all ready a client but they just added a new product called DealSaver that is intriguing to me. Now one disclaimer here the guy who I'm talking to at Car-mercials name is A.J. , You know how those guys who use initials for names are though ;-)....Phone works if you want to go into this in more depth...after all us initials guys gotta stick together
Comment by VJ on October 20, 2010 at 6:48am
Nice self promotional pitch here, just waiting for some dealer attendees verifying the positive statements I received from the vendors. So, next try - PLEASE!
Comment by John Phillips on October 20, 2010 at 6:37am
I do have an answer, but let me first provide a premise. For the sake of the DIGITAL Dealer conference let me highlight the word "Digital" because the Internet plays such an important part in selling Automobiles. Thus, let's state that 80% of everyone who buys a car, van, SUV or truck conducts some sort of review or research on the Internet. Actually it's higher than 80%, but to be fair, this will work. So 4 our of 5 people look to the Internet before they actually buy.

So what do they see. Ah ha! The fact that the Internet is truly one of the most important denominators can lead one to easily see that there is NO silver bullet. Websites make money for vendors and dealers alike, but an analysis of these websites indicate that dealers could make more money if they chose the better websites, and there are only a few.

So the Question should be simply: How does a dealer convert a visitor to his website into a customer? That's what everyone wants!

And the answer should be: It takes a lot of old fashioned hard work that starts off with business 101 and ends with lots of experience coupled with a website that follows Best Practices for the Automotive Industry.

At Advantix Marketing, we always look forward to helping our Clients maximize sales and will be doing so today with a Chevrolet and Chrysler Dodge Jeep dealer at 10:30 AM. We will be discussing their website and the following:

Syndicating Articles that Link to your sitemap
Translating the website into other languages
Keyword Phrases that Convert
Internal Links
Easy Navigation
Press Releases
Title Tags
Meta Tags
Anchor Text
File Names
Calls to Action
Value Proposition

It's the old fashioned way -- Hard Work and Best Practices, and the above topics are just the beginning of the process. We will not talk about Chat, coupons or web forms today.


John Phillips
Advantix Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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