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Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. With SEO, it’s not just a question of taste or style, it’s a question of effectiveness, and there’s just no denying that the new ways are the right ways. Let’s take a look at how things used to be compared to how they are now.

SEO used to be all about the technical side of things. That’s about as simply as I could put it. You needed to build links and you needed to build a lot of them and you needed them build yesterday. That was the whole shtick.

Today, as we so often say, that kind of crap gets you banned. New SEO is about content and creating websites that rank the highest because they offer the best possible experience to the searcher. Sure, there’s still stuff to tinker with on the backend of it all, but content is the engine that drives your jalopy forward, one mile at a time.

To see the change from old SEO to new SEO laid out for you, take a look at the infographic below. It’s a pretty accurate representation of the SEO paradigm shift we’ve been going through these past few years.


Original post titled Old vs New SEO on Wikimotive's blog.

Views: 648

Tags: Old, SEO, Wikimotive, new


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Comment by Alexander Lau on November 8, 2013 at 7:08am

Additionally, in terms of Off-Site SEO, you should be creating your own Private Blog Network(s).

Comment by Alexander Lau on November 8, 2013 at 6:56am

Follow this and you're headed in the right direction.We do all of this already with a cutting edge SEO CRM and Keyword Research and Analysis tools, right down to the local level.

Take a look below and you'll see all of the metrics Tim has mentioned in your dashboards. Obviously, a complete report (based upon Social and Keyword conversions) of what Tim has mentioned, through a fairly decent 3rd part infographic, is included. Although, I should mention that infographic does not go into specifics. I would beware, especially, of the article distribution (3rd party site placement; Google is done with Paid PR sites). Additionally, Link Exchanges (whom and why = domain authority). I suppose that was the intent of Entice the reader, as they have no idea how to execute themselves and understand little of the nuisances of "SEO."

Comment by Timothy Martell on November 8, 2013 at 6:24am

Thanks Matt! Tom, you are correct sir!

David, its not quite all of the baby, maybe the b a and b and keep and reevaluate and understand the "y" (See what I did there? lol).

The reality is there really isn't a grey area to SEO anymore. Its become more black and white when looking at it from a pure SEO perspective. And there-in lies the problem. Either the SEO position must evolve or the dynamic between SEO and Social folks working within your content marketing company (or internal team) must be operating with very high synergy.

The world is now content marketing. Its not SEO, Social, e-mail, PPC, Display… etc. Its not pieces to a puzzle. Its about a cohesive marketing strategy geared toward reaching consumers in the many stages they may be in with regard to the buy cycle and then directing them to the next phase of your marketing strategy based on where in that cycle they are. And all the pieces have to work together for a common end. 

You can't "hire and SEO company" any more and expect to see anything tangible come of it other than torpedoing your online marketing. Thats today's reality.

With regard to the minutia of executing SEO pieces, do we still need to build links? Of course, but not the way we used to. Its all about content and producing the kind of content that will naturally get picked up and shared. 

In essence, you can't "save money" by going with that cheaper SEO service that is a little grayer than the more expensive one you really want. There's no slower, dip your toe in, wait and see… Either you have the resources internally or externally to execute a high level content marketing strategy or not. And its ok if the answer is not, but then you must really reevaluate what your approach is going to be.

Comment by Tom Gorham on November 7, 2013 at 10:41pm

SEO is growing up!

Comment by David Sharp on November 7, 2013 at 10:10pm
This is really impressive. I have a question though, are you saying to completely abandon the "old ways" or integrate them into the "new"?

It seems like we are looking at that dreaded "paradigm shift" here in the way we attack SEO. Based on my understanding of this information, which may not be as advanced as most of you folks, the chart above is stating that everything that we may (or should) have been doing is now no longer effective. I don't disagree that we need to continuously reevaluate the why's, how's, and what's that we do in the SEO world. That landscape is in such a constant state of change, it would be ridiculous to think otherwise. But does that mean that we throw out the baby with the bath water and start over completely or do we utilize both old and new in some areas?

Again, excellent chart and I like how it sparks a conversation. So clearly it falls into the "effective" SEO category.
Comment by Matthew O'Such on November 7, 2013 at 8:32pm

Holy Infographic Wikimotive-Man! Interesting piece, thanks for sharing.

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