Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Facebook: What Days of the Week Work Best for Car Dealers?

Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential for Automotive Marketers?

Car Dealers and Automotive Marketing Professionals are less likely to post on Facebook on the weekend, and that seems like it might be a good decision, according to new study from Socialbakers...  
  
The research is based on an analysis of almost 2.9 million Facebook posts from 23,000 business and brand pages over a 2-month period. The researchers looked at the percentage of posts that were created on each day of the week, then looked at each day’s “engagement rate potential.”

Here’s how the researchers determined engagement rate potential (contrary to some press reports, the figures do not reflect actual engagement rates):

"Socialbakers first looked at the 4,000 most engaging posts from the analyzed sample. Then, to calculate Monday’s engagement rate potential, for example, they calculated the number of those top posts that were created on a Monday and then divided that number by the total number of posts published on Mondays. They repeated that calculation for each day of the week, and then made the resulting percentages relative to each other. (In so doing, they controlled for the variances in number of posts created on each day of the week.)"

Monday emerges as the best performer, with its relative percentage at 7.1%. What that means, then, is that posts created on Monday were 7.1% more likely to rank among the top posts than the average post created on any single day. (Alternatively: the share of posts created on Mondays making it into the top posts by engagement rate was 7.1% higher than the overall share.) By contrast, Saturday (-12.1%) and Sunday (-5.3%) were the worst performers.

 

So are automotive consumers less engaged on the weekend? Or is it that dealers and their social media marketing service providers are not only posting less on the weekends, but are also updating less engaging content?

While it’s difficult to draw too many conclusions from the data, the study provides an interesting glimpse into potential opportunities. It also raises other questions, too: Are car dealers, businesses and brands not exploiting opportunities on the weekend, or are they right to be focusing more on posting during the week?

In an earlier study that looked at Twitter, Socialbakers found that Saturdays had the highest relative engagement rate (engagement rate relative to entire sample of tweets). Last year, research from Buddy Media indicated that brands’ tweets enjoyed higher engagement rates on the weekend.

 

It’s worth noting that the researchers do offer the requisite disclaimers: results likely differ by industry, market, nature of product or service, audience demographics, and season of the year. (The same caution needs to be applied to questions of email timing.)

Source: Marketingcharts.com/facebook-post-timing-which-days-of-the-week-hav...

Views: 1271

Tags: Day of the Week, Facebook, Marketing, Media, Social, Social Marketing, Social Media, which days

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service